Last updated: September 27, 2026

HowToBuySaaS is owned and operated by Techlithic Solutions LLC.

In this Privacy Policy, references to “HowToBuySaaS,” “HTBS,” “Techlithic,” “we,” “us,” or “our” mean Techlithic Solutions LLC operating the HowToBuySaaS platform.

We respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you interact with HowToBuySaaS, including through:

• https://www.howtobuysaas.com
• HowToBuySaaS accounts and web applications
• Public SaaS listings and software profiles
• Private SaaS marketplace services
• Founder fundraising workflows
• SaaS business sale and acquisition workflows
• Investor and acquirer access
• Software discovery, reviews, comparisons, and selection services
• SaaS growth and promotional services
• Sponsored content and advertising services
• Newsletter services
• Contact forms
• Marketplace messaging and communications
• Other products, services, tools, and features operated by HowToBuySaaS

This Privacy Policy may apply to website visitors, registered users, SaaS founders, vendors, software buyers, investors, acquirers, contributors, advertisers, partners, and other people who interact with HowToBuySaaS.

1. Who We Are

HowToBuySaaS is owned and operated by:

Techlithic Solutions LLC

Operating as:

HowToBuySaaS

Website: https://www.howtobuysaas.com

Registered Address:

651 N Broad St, Suite 201
Middletown, Delaware 19709
United States

Privacy and General Contact:

contact@howtobuysaas.com

Where applicable under privacy law, Techlithic Solutions LLC may act as the relevant data controller, Data Fiduciary, business, or similar responsible entity for personal information processed through HowToBuySaaS.

2. Personal Information We Collect

The information we collect depends on how you interact with HowToBuySaaS.

2.1 Account and Contact Information

When you create an account, contact us, request information, submit a form, purchase a service, or otherwise communicate with us, we may collect information such as:

• Name
• Email address
• Phone number
• Company or organization name
• Job title
• Professional role
• Country or location
• Account username or identifier
• Login information
• Communication preferences
• Messages and information submitted through forms
• Other information you voluntarily provide

3. Founder and SaaS Business Information

If you are a SaaS founder, business owner, or company representative using HowToBuySaaS to list software, raise capital, or explore the sale of a SaaS business, we may collect information such as:

• Founder or representative name
• Business email address
• Phone number
• SaaS or company name
• Company website
• Product information
• Product description
• Business category
• Business model
• Revenue information
• Monthly Recurring Revenue or MRR
• Annual Recurring Revenue or ARR
• Growth information
• Profitability or margin information
• Customer or user information in aggregate form
• Funding requirements
• Capital-raising objectives
• Valuation expectations
• Business-sale expectations
• Ownership information
• Geographic information
• Product screenshots
• Company logos
• Marketing materials
• Business documentation
• Transaction-related information
• Information provided during calls or meetings
• Information required for marketplace review

Certain business information may not independently constitute personal information but may become personal information when connected to an identifiable founder, owner, employee, or representative.

4. Investor and Acquirer Information

If you register or interact with HowToBuySaaS as an investor, fund, buyer, strategic acquirer, or similar participant, we may collect information such as:

• Name
• Email address
• Phone number
• Company, fund, or organization name
• Professional role
• Investor or buyer type
• Investment preferences
• Acquisition preferences
• Preferred SaaS categories
• Preferred industries
• Preferred business size
• Revenue preferences
• Deal-size preferences
• Geographic preferences
• Business-stage preferences
• Investment criteria
• Acquisition criteria
• Information provided during onboarding
• Marketplace access information
• Communications with HTBS
• Communications with founders or other marketplace participants

We may use this information to administer marketplace access and identify potentially relevant opportunities.

5. Private SaaS Marketplace Information

When you participate in the HowToBuySaaS private marketplace, we may process information relating to:

• Private SaaS listings
• Founder submissions
• Investor access requests
• Buyer or acquirer access requests
• Marketplace approval or review
• Marketplace introductions
• Internal messages
• Meeting requests
• Scheduling information
• Confidentiality discussions
• NDA workflows
• Indications of interest
• Letters of Intent or LOI workflows
• Due diligence communications
• Transaction progress
• Deal-related communications
• Support communications
• Mediation or coordination performed by HTBS

We may maintain records necessary to operate, secure, moderate, support, and document marketplace activity.

6. Public SaaS Listings and Product Profiles

Some information submitted to HowToBuySaaS may be intended for public publication.

Public SaaS profiles may contain information such as:

• SaaS company name
• Product name
• Website
• Product description
• Features
• Pricing information
• Business category
• Logo
• Screenshots
• Product information
• Public company information
• Founder information where intentionally provided for publication
• Vendor-provided information

Information published on public pages may be accessible to:

• Website visitors
• Search engines
• SaaS buyers
• Researchers
• Other third parties

You should not submit confidential, sensitive, or private personal information for inclusion in a public SaaS listing.

7. SaaS Profile Ownership and Claim Information

If you request ownership or management access to an existing SaaS profile, we may collect information necessary to establish your relationship with the company or product.

This may include:

• Name
• Business email address
• Company name
• Company website
• Domain information
• Professional role
• Communications with HTBS
• Information reasonably necessary to confirm your authority

Confirmation that a profile has been claimed or managed by a company representative does not constitute editorial endorsement by HowToBuySaaS.

8. Payments, Subscriptions, and Billing Information

When you purchase an HTBS service, subscription, marketplace plan, SaaS listing upgrade, advertising service, sponsorship, promotional campaign, or another paid service, we may process information such as:

• Name
• Company name
• Email address
• Billing address
• Invoice information
• Service or plan purchased
• Transaction amount
• Currency
• Payment status
• Payment date
• Transaction identifiers
• Tax information where required

Payments may be processed by third-party payment providers.

Where payments are handled directly by a payment processor, HowToBuySaaS may not receive or store your complete payment-card or banking credentials.

9. Advertising, Sponsored Content, and SaaS Growth Services

If you purchase or inquire about advertising, sponsored content, launch promotion, newsletter sponsorship, SaaS growth services, or related commercial services, we may collect:

• Company information
• Contact information
• Product information
• Campaign objectives
• Target audience information
• Proposed content
• Advertising creatives
• Brand assets
• Campaign timing
• Sponsored-content information
• Newsletter campaign information
• Launch information
• Billing details
• Communications related to campaign delivery

Information intended for publication may become publicly visible as part of the applicable campaign.

Sponsored and commercial content may be subject to separate editorial and disclosure policies.

10. Communications

When you communicate with HowToBuySaaS, we may collect and retain:

• Email communications
• Contact-form submissions
• Customer-support messages
• Marketplace messages
• Founder communications
• Investor communications
• Sales communications
• Meeting information
• Call notes
• Feedback
• Complaints
• Transaction-related communications

We may retain this information where reasonably necessary for customer support, marketplace administration, dispute handling, security, compliance, and service improvement.

11. Comments, Reviews, and Contributions

If HowToBuySaaS allows users to submit comments, reviews, articles, guest contributions, or similar material, we may collect:

• Name
• Email address
• Account information
• Submitted content
• Review content
• Comment content
• Author information
• IP address
• Browser information
• Moderation information

Public comments, reviews, or author information may be visible to other users.

Technical information may also be processed for spam prevention and abuse detection.

12. Media Uploads

If you upload images, screenshots, documents, logos, or other media to HowToBuySaaS, information embedded in those files may be processed.

You should remove unnecessary personal or sensitive metadata before uploading files.

For example, images may contain embedded location data such as EXIF GPS information.

Users should avoid uploading unnecessary sensitive personal information.

13. Technical and Usage Information

When you use HowToBuySaaS, certain information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages visited
• Date and time of access
• Session information
• Cookie identifiers
• Links clicked
• Login activity
• Website interactions
• Error logs
• Security events
• Approximate location derived from IP address

We may use this information for:

• Website operation
• Security
• Fraud prevention
• Analytics
• Performance monitoring
• Error detection
• Troubleshooting
• Product improvement
• User-experience improvement

14. Information We Receive From Other Sources

We may receive business or personal information from sources such as:

• Public company websites
• Public professional profiles
• SaaS vendors
• Business partners
• Referral partners
• Marketplace participants
• Service providers
• Analytics providers
• Payment processors
• Public databases
• Other users participating in a transaction

We may also use publicly available business information to create, maintain, update, or research software listings and company profiles.

15. How We Use Personal Information

We may use personal information for the following purposes.

15.1 To Provide and Operate HowToBuySaaS

We may use information to:

• Create accounts
• Manage accounts
• Process SaaS listings
• Maintain product profiles
• Operate software discovery services
• Provide SaaS reviews and buyer resources
• Provide software-selection services
• Provide paid services
• Manage subscriptions
• Provide customer support

15.2 To Operate the Private Marketplace

We may use information to:

• Review founder submissions
• Review investor or acquirer access requests
• Manage private listings
• Facilitate founder-investor introductions
• Facilitate founder-buyer introductions
• Coordinate meetings
• Support communications
• Support NDA workflows
• Support LOI workflows
• Support transaction-related processes
• Administer marketplace access

15.3 To Identify Potentially Relevant Opportunities

Information provided by founders, investors, and acquirers may be used to identify opportunities that appear relevant based on the criteria provided.

For example, an investor’s preferred SaaS category, revenue range, geography, or investment size may be used to identify potentially relevant founder opportunities.

Any introduction, suggested opportunity, listing, or match is provided for marketplace convenience and does not constitute an investment recommendation, acquisition recommendation, or guarantee of suitability.

15.4 To Process Payments

We may use billing and transaction information to:

• Process payments
• Manage subscriptions
• Generate invoices
• Maintain accounting records
• Handle payment disputes
• Detect payment fraud
• Maintain transaction history

15.5 To Communicate With You

We may send communications relating to:

• Account activity
• Listings
• Marketplace activity
• Deal-related activity
• Payments
• Subscriptions
• Security
• Support
• Service updates
• Changes to policies
• Administrative matters

15.6 Marketing Communications

Where permitted by applicable law, we may send communications relating to:

• HowToBuySaaS services
• New features
• Marketplace opportunities
• Software content
• Newsletters
• SaaS industry content
• Relevant products or services
• Promotions
• Commercial offers

You may unsubscribe from promotional email communications using the unsubscribe mechanism included in the message or by contacting us.

Essential service communications, account communications, marketplace notifications, transaction communications, billing messages, or security notices may continue where required to operate the service.

15.7 To Improve HowToBuySaaS

We may use information to:

• Understand website usage
• Improve website usability
• Improve marketplace functionality
• Improve product discovery
• Improve user onboarding
• Improve communications
• Develop new features
• Measure content performance
• Analyze business requirements
• Troubleshoot technical issues

15.8 Security and Fraud Prevention

We may process personal information to:

• Protect user accounts
• Detect suspicious activity
• Prevent fraud
• Prevent spam
• Investigate abuse
• Prevent unauthorized access
• Enforce marketplace rules
• Protect HowToBuySaaS
• Protect users and third parties

15.9 Legal and Compliance Purposes

We may process or retain information where reasonably necessary to:

• Comply with applicable laws
• Respond to lawful requests
• Maintain financial records
• Maintain tax records
• Enforce our Terms and Conditions
• Investigate violations
• Protect legal rights
• Establish, exercise, or defend legal claims

16. Legal Bases for Processing

Where laws such as the GDPR or UK GDPR require a legal basis for processing, HowToBuySaaS may rely on one or more of the following.

Contract

We may process information where necessary to provide a product or service requested by you or to perform an agreement with you.

Examples may include:

• Account creation
• Marketplace access
• SaaS listings
• Subscriptions
• Paid services
• Advertising services
• Founder services
• Investor services

Consent

We may rely on consent where required for activities such as:

• Certain marketing communications
• Non-essential cookies
• Certain analytics technologies
• Certain advertising technologies
• Optional processing activities

You may withdraw your consent where applicable.

Legitimate Interests

We may process personal information where necessary for legitimate business purposes, subject to applicable legal requirements.

These purposes may include:

• Operating HTBS
• Improving services
• Business-to-business communications
• Customer support
• Marketplace administration
• Security
• Fraud prevention
• Analytics
• Business development
• Protecting legal rights

Legal Obligations

We may process information where necessary to comply with:

• Applicable laws
• Regulatory requirements
• Court orders
• Tax requirements
• Accounting requirements
• Other legal obligations

17. Public Information and Private Marketplace Information

HowToBuySaaS operates both public and private services.

Public Information

Information submitted for public publication may be visible to:

• Website visitors
• Search engines
• SaaS buyers
• Other third parties

Even after content is removed from HowToBuySaaS, copies may remain temporarily accessible through search engines, caches, third-party archives, or external websites.

Private Marketplace Information

Information submitted through private fundraising, investment, acquisition, or business-sale workflows is not intended to be published as ordinary public website content.

Private information may be shared with relevant participants such as:

• Eligible investors
• Acquirers
• Founders
• Buyers
• HTBS administrators
• Service providers supporting the marketplace

Information may be disclosed according to:

• Marketplace workflow
• Access permissions
• Confidentiality settings
• User instructions
• Transaction stage

The amount of information shared may increase as a potential transaction progresses.

Once information has been lawfully shared with another marketplace participant, that recipient may have its own legal or contractual responsibilities regarding the information.

Users should use appropriate confidentiality agreements and professional advice where necessary.

18. How We Share Information

We may share personal information with the following categories of recipients.

Service Providers

We may use third-party service providers for functions such as:

• Website hosting
• Cloud infrastructure
• Data storage
• Email delivery
• Customer relationship management
• Analytics
• Payment processing
• Scheduling
• Communications
• Customer support
• Security
• Spam prevention
• Marketing
• Website functionality

These providers may process information as necessary to provide services to HowToBuySaaS.

Marketplace Participants

Where you participate in the private marketplace, relevant information may be shared with:

• Founders
• Investors
• Buyers
• Acquirers
• Authorized representatives

This may happen where disclosure is necessary to provide the relevant marketplace service or where you have requested or authorized the introduction.

Professional Advisers

We may disclose information where reasonably necessary to:

• Lawyers
• Accountants
• Consultants
• Auditors
• Other professional advisers

Legal Authorities

We may disclose information where reasonably necessary to comply with:

• Applicable law
• Regulation
• Court orders
• Legal process
• Lawful government requests

Business Transactions

If Techlithic Solutions LLC or HowToBuySaaS undergoes:

• Merger
• Acquisition
• Financing
• Restructuring
• Sale of assets
• Reorganization
• Similar corporate transaction

personal information may be transferred or disclosed as part of that transaction, subject to applicable law.

With Your Consent or Direction

We may disclose information where you:

• Request the disclosure
• Authorize the disclosure
• Direct us to share information
• Provide consent

19. Sale or Sharing of Personal Information

HowToBuySaaS does not operate as a standalone data-brokerage business and does not sell personal information for monetary consideration in the ordinary meaning of selling personal data.

However, privacy laws in certain jurisdictions may define “sale” or “sharing” more broadly.

For example, certain advertising, analytics, affiliate, or marketing technologies may be treated as sharing or selling under some privacy laws.

Where applicable, we will provide any rights, disclosures, or opt-out mechanisms required by law.

20. Cookies and Similar Technologies

HowToBuySaaS may use cookies and similar technologies for purposes including:

• Website operation
• Authentication
• Login sessions
• Preferences
• Security
• Analytics
• Website performance
• Advertising
• Affiliate attribution
• Marketing measurement

Some cookies may be necessary for the website or service to operate.

Other cookies may be optional depending on applicable law and your location.

You may control cookies through:

• Browser settings
• Device settings
• Cookie-consent controls, where available

Disabling cookies may affect the operation of certain website features.

Please refer to the HowToBuySaaS Cookie Policy for additional information.

21. Embedded Content and Third-Party Services

Pages on HowToBuySaaS may contain embedded or linked third-party content, including:

• Videos
• Images
• External articles
• Social-media content
• Scheduling tools
• Payment interfaces
• Widgets
• Software tools

Third-party services may independently collect information when you interact with them.

Their processing is governed by their own privacy policies.

HowToBuySaaS is not responsible for the privacy practices of independent third-party websites or services.

22. Affiliate Links and Commercial Content

HowToBuySaaS may contain:

• Affiliate links
• Sponsored content
• Advertising
• Vendor-supplied information
• Commercial partnerships

When you interact with an affiliate or advertising link, information may be shared with a third party to identify the referral, measure campaign performance, or process a transaction.

Commercial relationships are handled separately from independent HTBS editorial processes in accordance with our Editorial Policy.

23. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate operational, legal, accounting, security, or compliance purposes.

Retention periods may depend on:

• Type of information
• Purpose of processing
• Account status
• Marketplace participation
• Listing status
• Transaction status
• Payment or billing requirements
• Legal obligations
• Accounting requirements
• Security requirements
• Dispute resolution
• Applicable limitation periods

For example:

• Account information may be retained while an account remains active and for a reasonable period afterward.
• Marketplace records may be retained for administration, security, dispute resolution, compliance, or legal purposes.
• Transaction-related communications may be retained where necessary to document marketplace activity.
• Financial records may be retained as required by accounting or tax laws.
• Marketing information may be retained until you opt out, after which limited information may be retained to maintain the opt-out.
• Public listings may remain published until updated, removed, or retired.
• Deleted data may remain temporarily within backups until normal backup cycles expire.

We may retain aggregated or anonymized information where it no longer identifies an individual.

24. Data Security

HowToBuySaaS uses reasonable administrative, technical, and organizational measures intended to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction

Access to non-public information should be limited to personnel and service providers with a legitimate business need.

However, no website, network, transmission method, database, or storage system can be guaranteed to be completely secure.

Users are responsible for maintaining the confidentiality of their login credentials.

If you believe your account has been compromised, contact us at:

contact@howtobuysaas.com

25. International Data Transfers

HowToBuySaaS serves users internationally.

Techlithic Solutions LLC and its service providers may process personal information in countries different from the country where you live.

Privacy laws may differ between jurisdictions.

Where applicable law requires specific safeguards for international transfers, we will take reasonable steps intended to use an appropriate lawful transfer mechanism or other permitted safeguard.

26. Your Privacy Rights

Depending on your country, state, or region, you may have certain rights concerning your personal information.

These may include the right to:

• Request access to your personal information
• Request information about how your data is processed
• Correct inaccurate information
• Update incomplete information
• Request deletion or erasure
• Request restriction of processing
• Object to certain processing
• Withdraw consent
• Request data portability where applicable
• Object to direct marketing
• File a privacy complaint
• Exercise other rights available under applicable law

These rights may be subject to legal exceptions.

To submit a privacy request, contact:

contact@howtobuysaas.com

Please provide enough information to help us identify your account or interaction with HTBS.

We may need to verify your identity before processing certain requests.

27. Privacy Rights Under Indian Law

Where India’s Digital Personal Data Protection framework applies, eligible individuals may have rights provided under applicable Indian privacy law.

These may include rights relating to:

• Access to information about personal data processing
• Correction of inaccurate personal data
• Completion or updating of personal information
• Erasure where applicable
• Withdrawal of consent where consent is the basis of processing
• Grievance redressal
• Nomination rights where applicable

Rights may be subject to applicable provisions, exemptions, procedures, rules, and commencement requirements.

Privacy requests or grievances may be submitted to:

contact@howtobuysaas.com

28. European Economic Area and United Kingdom Users

Where the GDPR, UK GDPR, or similar applicable privacy laws apply, you may have rights such as:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction
• Right to data portability
• Right to object
• Right to withdraw consent
• Right to complain to an appropriate supervisory authority

Where processing is based on consent, withdrawing consent does not affect processing that was lawful before withdrawal.

You may contact us at:

contact@howtobuysaas.com

You may also have the right to complain to the competent data-protection authority in your jurisdiction.

29. California Privacy Rights

If you are a California resident and applicable California privacy law applies to HowToBuySaaS and your personal information, you may have rights such as:

• Right to know what personal information is collected
• Right to access certain personal information
• Right to request correction
• Right to request deletion, subject to legal exceptions
• Right to opt out of certain sales or sharing where applicable
• Rights relating to certain sensitive personal information where applicable
• Right not to receive discriminatory treatment for exercising applicable privacy rights

Requests may be sent to:

contact@howtobuysaas.com

We may need to verify your identity before acting on a request.

30. Marketing Choices

You may unsubscribe from promotional emails by:

• Clicking the unsubscribe link contained in a marketing email, or
• Contacting us at contact@howtobuysaas.com

Opting out of promotional messages does not prevent us from sending communications necessary for:

• Account administration
• Security
• Billing
• Marketplace activity
• Purchased services
• Transaction-related activity
• Legal notices
• Customer support

31. Automated Processing and Marketplace Recommendations

HowToBuySaaS may use software, filters, analytics, algorithms, or user-provided criteria to:

• Organize marketplace information
• Improve software discovery
• Categorize opportunities
• Identify potentially relevant marketplace opportunities
• Improve user experience

For example, investor or buyer preferences may be compared with founder-provided business information to identify potentially relevant opportunities.

Such processing does not mean HowToBuySaaS is making an investment, acquisition, sale, or funding decision for the user.

Marketplace participants remain responsible for their own decisions.

32. Children’s Privacy

HowToBuySaaS is primarily intended for:

• Businesses
• Professionals
• SaaS founders
• Software buyers
• Investors
• Acquirers
• Adult users

Our marketplace, investment, acquisition, and commercial services are not intended for children under 18.

We do not knowingly seek to collect personal information from children for participation in these services.

If you believe a child has provided information improperly, contact:

contact@howtobuysaas.com

33. Sensitive Personal Information

HowToBuySaaS generally does not require highly sensitive personal information that is unrelated to our services.

Unless specifically requested for a legitimate purpose, please do not submit information such as:

• Health records
• Biometric information
• Government identification documents
• Passwords
• Banking credentials
• Payment-card credentials
• Highly sensitive personal information

Before uploading business documents to private marketplace workflows, users should review the documents and remove personal or sensitive information that is unnecessary for the transaction.

34. Information About Other People

If you provide personal information about another person, you are responsible for ensuring that you have the right or authority to provide that information.

This may include information relating to:

• Co-founders
• Employees
• Advisers
• Customers
• Investors
• Buyers
• Business representatives

Where possible, users should avoid submitting personal information that is unnecessary for the relevant transaction or service.

35. Public Submissions

If you submit material intended for public publication, such as:

• SaaS product listings
• Reviews
• Comments
• Author biographies
• Guest contributions
• Sponsored content
• Public company profiles

the information may become publicly accessible.

Do not include confidential or sensitive personal information in content intended for public publication.

36. Privacy Requests and Grievances

For questions, complaints, privacy requests, correction requests, deletion requests, consent withdrawal, or other privacy matters, contact:

HowToBuySaaS Privacy Contact

Techlithic Solutions LLC
Operating as HowToBuySaaS

651 N Broad St, Suite 201
Middletown, Delaware 19709
United States

Email: contact@howtobuysaas.com

Please provide sufficient information for us to identify and respond to your request.

Where required by applicable law, we will respond within the legally required timeframe.

37. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes may be made where:

• Our services change
• Marketplace functionality changes
• Our business operations change
• Our data practices change
• We introduce new service providers or technologies
• Applicable laws or regulations change

When material changes are made, we will update the Last Updated date shown at the beginning of this Privacy Policy.

Where appropriate, we may provide additional notice.

We encourage users to review this Privacy Policy periodically.

38. Contact Us

If you have any questions about this Privacy Policy or the handling of personal information by HowToBuySaaS, contact:

Techlithic Solutions LLC
Operating as HowToBuySaaS

651 N Broad St, Suite 201
Middletown, Delaware 19709
United States

Email: contact@howtobuysaas.com

Website: https://www.howtobuysaas.com