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HTBS Private Marketplace for SaaS Investors

Discover SaaS Businesses Raising Capital

Complete the investor onboarding process, tell HTBS what kinds of SaaS opportunities you want to evaluate, upgrade to the applicable investor plan, and access live fundraising listings inside the private marketplace.

HTBS provides marketplace access, introductions, communication, and mediation. It does not recommend securities or guarantee investment performance, returns, funding outcomes, or suitability of any opportunity.
Investment Journey

Invest in a SaaS company without acquiring the entire business

Use this path when your objective is providing capital in exchange for an investment interest or another agreed financing structure.

Acquisition Journey

Looking to buy the whole SaaS business instead?

Acquirers use a separate onboarding journey and provide information about the kinds of companies they want to acquire.

Investor onboarding

Tell HTBS What Kind of SaaS Opportunities You Want to Evaluate

Investors do not enter the marketplace through the founder journey. The investor onboarding process collects information relevant to your investment objective and preferences.

01 Create your account
Register inside the HTBS private marketplace.
02 Select Invest in SaaS
Identify that your objective is investing in SaaS businesses rather than acquiring the entire company.
03 Complete investor onboarding
Provide the information requested by HTBS, including the kinds of fundraising opportunities and SaaS businesses you want to consider.
04 Define your preferences
Explain relevant investment preferences, such as business type, stage, category, geography, or other criteria requested during onboarding.
05 Upgrade your account
Purchase the applicable investor plan from your dashboard to access the paid private marketplace experience.
Investor marketplace access

Paid Access Opens the Private Fundraising Marketplace

Investors upgrade to the applicable marketplace plan before accessing live fundraising opportunities and using paid marketplace communication functionality.

Investor onboarding

Complete the required profile and investment preference information.

Profile
Upgrade

Purchase the applicable investor plan through your dashboard.

Paid Access
Marketplace

Access live fundraising opportunities made available through the HTBS private marketplace.

Discovery
Inbox

Eligible paid users can use the internal messaging workflow to progress relevant conversations.

Communication
Opportunity lifecycle

The Fundraising Opportunities You See Have Already Moved Through the Founder Listing Process

Founders raising capital do not become visible inside the private marketplace immediately after creating an account.

Founder onboarding The founder selects the capital-raising journey and completes the required onboarding information.
Fundraising listing The founder prepares and submits the fundraising opportunity.
HTBS review HTBS reviews the submission and may conduct an introductory call to understand the business and fundraising objective.
Approval If approved, the founder is notified that the listing can proceed toward activation.
Founder upgrade The approved listing remains unpublished until the founder purchases the applicable listing plan.
Live opportunity After the applicable payment, the approved fundraising listing can become available inside the private marketplace.
Investment discovery

Evaluate the Opportunity Before Deciding Whether to Continue

The marketplace helps investors discover live opportunities and understand enough about a business to decide whether further conversation may be relevant.

Information may include

The exact information available depends on the founder submission, marketplace workflow, disclosure stage, and the information the parties choose to share.

Business Product, SaaS category, business model, target customers, market, and company context.
Financial context Founder-provided revenue, growth, customer, operating, or other relevant business information where available.
Fundraising objective The company's fundraising objective, intended use of funds, and relevant financing context provided by the founder.
Team Founder, management, operating team, and organizational information shared through the listing.
Product and market Product positioning, competitive context, customer problem, technical information, and market opportunity where provided.
Investor interest

Move From Discovery Into a Direct Founder Conversation

When an opportunity is relevant, investors can express interest and use the applicable private marketplace communication workflow.

Investor expresses interest in learning more about a live fundraising opportunity.
Founder responds and confirms whether they want to continue the investment conversation.
HTBS remains present as marketplace mediator and can coordinate the next step where required.
The parties can continue with additional information, NDA where applicable, direct discussions, and further investment evaluation.
Messaging
NDA
Founder Meeting
Investment Discussion
HTBS mediation

HTBS Helps Introduce Relevant Opportunities and Coordinate Conversations

Private network introductions HTBS can introduce live fundraising opportunities to relevant participants within its private investor network.
Investor interest Interested investors can indicate that they want to evaluate an opportunity further.
Inbox mediation HTBS remains present in applicable marketplace conversations as mediator.
Meeting coordination HTBS can help schedule meetings between founders and investors when the parties are ready to continue.
Process support HTBS can assist with coordination around information sharing, NDA progression, or other marketplace process steps where appropriate.
Responsibilities

HTBS Facilitates Access, the Investor Makes the Investment Decision

HowToBuySaaS role

HTBS operates the private marketplace and supports fundraising discovery, introductions, communication, and mediation.

  • Investor onboarding and marketplace access workflow
  • Review of founder fundraising listings before publication
  • Private marketplace discovery for eligible paid users
  • Introductions to relevant live opportunities where appropriate
  • Inbox mediation and meeting coordination
  • Support for applicable information-sharing and NDA progression

Investor responsibility

Investors remain responsible for deciding whether an investment opportunity is appropriate.

  • Verify founder-provided financial and commercial information independently
  • Review technology, legal, tax, regulatory, contractual, and other material matters
  • Assess investment risk and suitability independently
  • Negotiate valuation, ownership, rights, terms, and investment structure
  • Obtain appropriate professional advice
  • Decide whether to make or complete an investment
Investment expectations

What Marketplace Access Does Not Mean

Access to a private fundraising marketplace does not replace investor judgment, professional advice, or independent due diligence.

HTBS review is not an investment recommendation Review of a founder submission does not mean HTBS recommends investing in that company.
HTBS does not certify founder-provided metrics Investors should independently verify financial, customer, growth, technical, legal, and other material information.
No guaranteed investment opportunity Marketplace access does not guarantee that a founder will engage, accept investment, or agree to proposed terms.
No guaranteed return HTBS does not guarantee investment performance, return, liquidity, valuation growth, exit, or any other financial result.
No substitute for professional advice Investors should obtain appropriate independent legal, tax, financial, accounting, regulatory, technical, or other professional advice when needed.

Looking to Invest in SaaS Businesses?

Create your account, select the investor journey, complete onboarding, define your investment preferences, and upgrade to the applicable private marketplace plan.

Investor FAQ

Investing Through the HTBS Private Marketplace

How do I access fundraising opportunities?

Create an account, select the investment journey, complete investor onboarding, define your investment preferences, and purchase the applicable investor marketplace plan.

What information do I provide during investor onboarding?

The onboarding process collects information relevant to your investment objective, including the types of SaaS opportunities, stages, markets, sectors, or other preferences requested by HTBS.

Are fundraising listings reviewed before they become live?

Yes. Founder fundraising submissions go through HTBS review. HTBS can also conduct an introductory founder call. Approved founders must then purchase the applicable listing plan before the opportunity becomes live.

Does HTBS verify every financial figure shown by a founder?

No. HTBS marketplace review should not be interpreted as a financial audit or independent certification of founder-provided information. Investors remain responsible for verification during diligence.

Can I message a founder through HTBS?

Eligible paid marketplace users can use the internal messaging workflow. HTBS remains present as a mediator in marketplace conversations.

Can an NDA be used before sensitive information is shared?

The marketplace can support NDA-related progression where appropriate before more sensitive founder information is exchanged.

Does HTBS introduce investors to founders?

HTBS can introduce live fundraising opportunities to relevant participants within its private investor network and can help coordinate founder-investor meetings. This does not guarantee that either party will proceed.

Does HTBS recommend which SaaS startup I should invest in?

No. HTBS provides marketplace access and facilitates conversations. Investors remain responsible for evaluating investment suitability, risk, terms, and the decision to invest.

Does HTBS guarantee investment returns?

No. HTBS does not guarantee investment performance, returns, valuation changes, liquidity, future fundraising, acquisition, exit, or any other financial outcome.

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