Listings and Opportunity Information
Founder onboarding, fundraising or sale listings, listing review, corrections, approval, publication requirements, and information supplied about the opportunity.
Marketplace Guidelines
Rules for Private SaaS Deals.
These guidelines govern listings, paid marketplace access, deal conversations, information sharing, and participant conduct across HTBS so founders, investors, and acquirers understand what is expected before they engage.
These guidelines supplement applicable HTBS terms, privacy notices, and other published policies. Participants remain responsible for their own decisions, diligence, agreements, and compliance obligations.
Principle 01
Accurate information
Do not manufacture or materially distort the information used in a deal conversation.
Principle 02
Controlled disclosure
Share sensitive information according to relevance, stage, consent, and applicable agreements.
Principle 03
Professional conduct
Communicate respectfully and use marketplace access only for legitimate platform purposes.
Principle 04
Independent diligence
Every participant remains responsible for verifying information before making a transaction decision.
Policy scope
What These Guidelines Govern
The policy is designed around the actual HTBS private marketplace workflow rather than generic claims about safety, security, or verification.
Marketplace Communication
Interest requests, internal inbox conversations, introductions, mediation, meetings, NDA progression, LOI discussions, and related participant conduct.
Trust and Misuse Rules
Confidentiality, unauthorized information sharing, impersonation, spam, scraping, harassment, deceptive conduct, platform abuse, reporting, and enforcement.
Marketplace participants
Who Must Follow These Rules
Raising or Selling
Founders and authorized business representatives who submit fundraising opportunities, sale opportunities, or related information through HTBS.
Evaluating Fundraising Opportunities
Investors and authorized representatives who use marketplace access to discover, evaluate, and communicate around SaaS fundraising opportunities.
Evaluating SaaS Acquisitions
Buyers, acquirers, and authorized representatives who use HTBS to discover SaaS businesses offered for potential acquisition.
Core conduct
Six Rules Every Participant Should Know
These are the baseline expectations for using HTBS marketplace functionality and participating in private deal conversations.
01
Be truthful
Identity and information
Do not impersonate another person or company. Do not knowingly submit fabricated, materially misleading, or deceptive information about a business, investment mandate, acquisition interest, authority, or transaction.
02
Have authority
Ownership and representation
Submit a business or act on behalf of another party only when you have appropriate authority to do so. Representatives should accurately describe the capacity in which they are participating.
03
Respect confidentiality
Private deal information
Do not publish, redistribute, sell, scrape, disclose, or reuse confidential marketplace information outside the purpose for which it was provided without appropriate permission.
04
Use access properly
Marketplace functionality
Marketplace access, messaging, and opportunity information should be used for legitimate SaaS investment, fundraising, sale, or acquisition activity and not for unrelated solicitation, bulk outreach, scraping, competitive intelligence harvesting, or data collection.
05
Communicate professionally
Messages and meetings
No harassment, threats, discrimination, abusive language, repeated unwanted contact, coercion, deliberate deception, or other conduct that creates unnecessary risk for another participant.
06
Perform your own diligence
Transaction decisions
HTBS marketplace participation does not replace financial, legal, tax, technical, commercial, security, contractual, or other diligence appropriate to the transaction.
Listing and access rules
Different Sides, Different Responsibilities
Founders
Creating an Opportunity
Founders are responsible for the information they submit and for keeping material opportunity details reasonably current.
- Complete the onboarding flow that matches Raise Capital or Sell Business.
- Submit information you reasonably believe to be accurate and not materially misleading.
- Respond to reasonable clarification requests during listing review.
- For fundraising submissions, participate in the introductory HTBS call used to understand the opportunity and submitted information.
- An approved listing remains unpublished until the applicable listing plan has been purchased.
- Notify HTBS when material listing information becomes outdated or the opportunity is no longer available.
Investors and Acquirers
Accessing Opportunities
Marketplace access should be used for genuine evaluation of opportunities relevant to the participant's investment or acquisition interests.
- Complete onboarding and provide relevant investment or acquisition preferences.
- Purchase the applicable marketplace access plan before using paid marketplace functionality.
- Use opportunity information only for legitimate evaluation and related transaction discussions.
- Do not scrape listings, collect marketplace data in bulk, or republish private opportunity information.
- Do not misrepresent investment capacity, acquisition authority, affiliation, or transaction intent.
- Independently verify all information material to an investment or acquisition decision.
Confidentiality and disclosure
Private Information Comes With Responsibilities
Access to private opportunity information does not create permission to reuse, distribute, publish, or exploit that information for unrelated purposes.
Prohibited conduct
What Is Not Allowed
These activities can result in content removal, loss of marketplace functionality, account restrictions, suspension, termination, or other appropriate action.
False or Misleading Information
Fabricated listings, knowingly false metrics, misleading claims, impersonation, or deliberate concealment of material facts.
Spam and Bulk Solicitation
Mass messaging, unrelated promotion, repeated unsolicited outreach, or using deal access as a general lead-generation database.
Scraping and Data Harvesting
Automated or manual bulk collection of listings, participant data, messages, contact details, or other private marketplace information.
Unauthorized Disclosure
Publishing, forwarding, reselling, or distributing confidential information or documents without appropriate permission.
Harassment or Abuse
Threats, discrimination, harassment, coercion, repeated unwanted contact, abusive conduct, or attempts to intimidate another participant.
Platform or Process Abuse
Attempts to evade restrictions, manipulate marketplace functionality, obtain unauthorized access, interfere with other users, or misuse HTBS systems.
HTBS review
Review Is Not Verification
This distinction matters. HTBS can review marketplace submissions and process information without certifying that every underlying claim has been independently proven.
Listing review
HTBS may review submitted opportunity information and request clarification or corrections before approval.
Fundraising introduction
For fundraising listings, HTBS conducts an introductory call to understand the founder and opportunity and compare the discussion with submitted information.
Not an audit
Listing review is not an accounting audit, financial verification, legal due diligence, technical certification, security assessment, or valuation opinion.
Not a recommendation
Approval for marketplace publication does not mean HTBS recommends the opportunity or endorses a transaction.
Participant responsibility
Investors and acquirers remain responsible for independently verifying information important to their decisions.
Moderation and enforcement
How HTBS May Respond to Policy Issues
Actions depend on the nature, evidence, severity, history, and potential impact of the issue. They do not need to occur in a fixed sequence.
Possible marketplace actions
01
Request information or correction
HTBS may ask a participant to clarify information, correct a listing, remove problematic content, or provide additional context.
02
Remove or pause content
A listing, message, profile, or other marketplace content may be paused or removed while an issue is reviewed or when it violates applicable rules.
03
Limit marketplace functionality
HTBS may restrict selected features or access when necessary to address misuse or reduce risk to the marketplace or other participants.
04
Suspend or terminate access
Serious, repeated, deceptive, abusive, unlawful, or high-risk conduct may result in suspension or termination without requiring prior lower-level action.
05
Take other appropriate action
HTBS may take other measures permitted by applicable terms, policies, contractual obligations, or law where circumstances require them.
Transaction responsibility
Marketplace Facilitation Is Not Transaction Approval
HTBS can facilitate
HTBS supports the private marketplace workflow and can help relevant participants move through discovery and communication.
- Founder onboarding and listing review
- Marketplace discovery and opportunity access according to applicable plans
- Private network introductions for relevant live opportunities
- Eligible internal marketplace messaging
- NDA and LOI progression where applicable
- Conversation mediation and meeting coordination
Participants remain responsible for
The underlying transaction remains a decision between the participating parties and their advisers.
- Financial and accounting diligence
- Legal, tax, regulatory, and contractual review
- Technical, product, security, and privacy diligence
- Valuation, pricing, negotiation, and deal structure
- Payment arrangements and transaction mechanics
- The final decision to invest, sell, buy, or complete a transaction
These Guidelines Work With Other HTBS Policies
Marketplace Guidelines explain expected marketplace conduct and enforcement. Other HTBS pages may explain privacy, confidentiality, legal boundaries, marketplace functionality, and transaction processes in more detail. These guidelines do not replace any applicable Terms, Privacy Policy, contractual agreement, NDA, or other binding arrangement. Where a binding agreement governs a particular matter, participants should follow that agreement and obtain professional advice where needed.
Common questions
Marketplace Guidelines FAQ
Who can use the HTBS private marketplace?
HTBS supports founders exploring fundraising or a SaaS sale, investors evaluating fundraising opportunities, and acquirers evaluating SaaS businesses for acquisition. Access and available functionality depend on onboarding, the selected journey, applicable marketplace plans, and HTBS platform rules.
Does HTBS verify every founder, investor, or acquirer?
No blanket identity, financial, accreditation, investment-capacity, or background-check verification should be assumed. HTBS may review marketplace submissions and interactions as part of its operating process, but participants remain responsible for counterparty verification and transaction diligence appropriate to their decisions.
Does listing approval mean HTBS has verified the SaaS business?
No. HTBS listing review is not an audit, certification, valuation opinion, legal review, technical assessment, security certification, or investment recommendation.
Can confidential information be shared during a deal conversation?
Yes, where the participating parties choose to share it. The amount and timing of disclosure should fit the stage of the conversation and any confidentiality terms agreed between the parties. An NDA may be used where appropriate.
Can marketplace information be copied or shared outside HTBS?
Private opportunity information should not be republished, distributed, sold, scraped, or reused for unrelated purposes without appropriate permission. Participants should also comply with any confidentiality agreement that applies to the information.
What happens when HTBS receives a policy complaint?
HTBS may review the available information, request additional context, and take action appropriate to the issue. Actions may include requesting corrections, removing content, limiting functionality, suspending access, terminating access, or other measures permitted by applicable policies or law.
Can I ask HTBS to reconsider an enforcement action?
You may contact HTBS and provide relevant information for reconsideration. A review request does not guarantee that an action will be changed or reversed.
Does HTBS guarantee a transaction or investment outcome?
No. HTBS does not guarantee investor interest, buyer interest, funding, acquisition, valuation, price, LOI, transaction terms, payment, transfer, or closing.
Can these guidelines change?
Yes. HTBS may update marketplace guidelines as product functionality, transaction workflows, marketplace risks, operating practices, or applicable requirements evolve. The current published version should be used when reviewing marketplace expectations.
Use the Marketplace With the Rules Clear
HTBS connects founders, investors, and acquirers through a structured private marketplace. Choose the journey that matches what you are trying to do and follow these guidelines throughout the process.
