Sell your SaaS privately and connect with serious buyers.
List your SaaS confidentially on HowToBuySaaS and explore acquisition opportunities through an admin-mediated process built for privacy, control, and better buyer conversations.
B2B SaaS · US Market
Qualified buyers
HTBS matched both parties
Why founders sell with HTBS
Confidential listing
Your identity and business details stay private throughout.
Vetted buyer access
Connect only with serious and qualified buyers.
Admin-managed process
We review, vet, and facilitate every introduction.
Better deal readiness
Higher quality conversations lead to stronger outcomes.
What goes into your private SaaS submission
Share structured business information without revealing your public identity.
Business overview
Company, product and market positioning.
Revenue and profitability
MRR/ARR, margins, and profitability.
Growth metrics
User growth, retention, pipeline and more.
Team and operations
Team structure, roles and key systems.
Reason for sale
Your goals, timeline and deal preferences.
Assets included
IP, code, domain, contracts and more.
How selling your SaaS works
Create founder account
Sign up securely as a founder.
Submit your SaaS privately
Complete the secure submission form.
HTBS reviews your listing
Our team verifies and prepares your listing.
Qualified buyers express interest
We connect you with vetted buyers.
HTBS facilitates discovery call
Intro calls scheduled via Cal.com.
Move into serious deal conversations
Negotiate and close with confidence.
Built for founders who want a serious exit process
Ideal for sellers
- Bootstrapped SaaS founders
- Operators planning a partial or full exit
- Founders raising strategic acquisition interest
- Businesses with steady MRR/ARR and clear traction
What buyers are looking for
- Revenue consistency
- Margin profile
- Retention and churn signals
- Clean operations and documentation
- Market opportunity and positioning
Built for confidentiality and control
Strict anonymization
Identities hidden until approved.
Secure document uploads
Files encrypted at rest and in transit.
Admin-reviewed introductions
Every buyer is vetted by our team.
Role-based access
Granular permissions by role.
Activity logs
Track every action in real time.
Email notifications
Updates on interest and activity.
Trusted by SaaS founders
“HTBS helped me stay anonymous while attracting multiple serious acquisition inquiries. The process was smooth and private from day one.”
“The buyer quality was far better than what I found on public marketplaces. HTBS handled intros and made the process feel easy.”
“I appreciated the control and transparency. We had great conversations and closed at a valuation we were happy with.”
Frequently asked questions
When is my identity revealed?
Your identity, company name, and contact details stay masked while buyers browse or express interest. Identity is revealed only after HTBS approves a match and facilitates a vetted discovery call.
Who can access my listing?
Your listing is not shown as a public company profile. It is viewed in an anonymized format by relevant buyers and investors inside the private marketplace.
What metrics should I prepare before submitting?
You should prepare core SaaS metrics such as MRR, ARR, profit margin, churn, growth rate, customers, team size, business model, asking range, and assets included.
Can I explore both fundraising and acquisition interest?
Yes. You can submit your SaaS for sale, fundraising, or both. HTBS supports acquisition, investment, and hybrid deal conversations.
Does HTBS help with buyer introductions?
Yes. HTBS reviews interest requests, qualifies buyer fit, and facilitates admin-mediated introductions through a structured discovery call process.
Ready to submit your SaaS privately?
Start confidentially, attract serious buyer interest, and explore your next move with HTBS.
