Software Discovery and Research
Buyers can explore software categories, reviews, alternatives, comparisons and practical buying resources before creating a shortlist.
About HowToBuySaaS
Built Around the SaaS Lifecycle.
HowToBuySaaS is a software discovery, vendor-services and private SaaS marketplace platform. We help businesses research software, help SaaS companies become more discoverable, and support founders, investors and acquirers through structured private deal workflows.
HowToBuySaaS has been developed as a founder-led platform since its inception in August 2020.
Inception
August 2020
Platform model
Founder-led
India operations
Bengaluru, India
Focus
SaaS and software ecosystem
Founder
Founder-Led Since the Beginning
HowToBuySaaS has been led by Snehil Prakash since its inception in August 2020, with the platform evolving alongside his work across SaaS growth, software distribution, technology and founder-led product businesses.
Snehil Prakash
Founder & Platform Lead, HowToBuySaaS
Snehil has headed HowToBuySaaS since its inception in August 2020, guiding its evolution from an early software-discovery platform into a broader SaaS ecosystem spanning software research, vendor services, software selection and private fundraising, investment and acquisition workflows.
His work spans SaaS growth, go-to-market strategy, product development, technology, automation and business development. That operating experience has shaped HTBS around a broader reality of building software businesses: creating a product is only one part of the journey. Founders also need distribution, discovery, customers, capital relationships and, eventually, pathways to liquidity.
SaaS growth and go-to-market
Experience across software positioning, distribution, demand generation, customer acquisition and business growth.
Product and platform building
Hands-on involvement across product development, web platforms, automation and SaaS operating systems.
SaaS ecosystem relationships
Works across founders, software vendors, buyers, investors, acquirers and commercial partners.
The beginning
From a Software Discovery Idea to a Broader SaaS Platform
HowToBuySaaS began as a software-focused publishing and discovery platform designed to make SaaS products easier for buyers to find, understand and evaluate.
Working directly with SaaS founders and software companies exposed a broader challenge. Product creation is only one part of building a software business. Companies also need visibility, distribution, customers, vendor relationships, capital and, eventually, pathways for investment or acquisition.
Over time, HTBS expanded beyond software discovery into vendor services, human-assisted software selection and a private SaaS marketplace for fundraising, investing, buying and selling software businesses.
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Platform
What HowToBuySaaS Does
HTBS serves several different jobs across the SaaS lifecycle. Public software discovery, commercial vendor services and private deal activity are separate workflows with different purposes.
SaaS Vendor Services
Software businesses can list products, manage profiles and explore clearly separated commercial visibility opportunities across the HTBS ecosystem.
Private SaaS Marketplace
Founders can explore fundraising or full-business sale opportunities while investors and acquirers can discover relevant private opportunities.
Software Selection Advisory
Companies can engage the HTBS team for human-assisted vendor research, introductions, demos, evaluation and commercial negotiation support.
Who HTBS serves
Different Users, Different Workflows
Software Buyers
Research products, compare options, discover alternatives and make more informed software buying decisions.
SaaS Vendors
Build a public presence on HTBS and access relevant vendor and commercial service workflows.
SaaS Founders
List a product, seek capital, explore an exit and participate in applicable private marketplace workflows.
Investors and Acquirers
Discover private fundraising or acquisition opportunities and progress through the applicable access workflow.
Operating model
Editorial, Commercial, and Private Marketplace Activity Are Separate
HTBS operates across several parts of the SaaS ecosystem, so clearly separating these activities is important for buyers, vendors, founders and investors.
How we approach trust
Clear Rules Matter More Than Big Claims
HTBS documents how its different workflows operate.
Public editorial content, commercial vendor activity and private marketplace transactions each require different standards. Our policies explain how these activities are separated, how commercial relationships are disclosed and how private deal information is handled.
Company presence
Where We Operate
India operations
Bengaluru, Karnataka
HowToBuySaaS operates from Bengaluru, India, with the team working across software research, vendor operations and private marketplace workflows.
US registered presence
Middletown, Delaware
651 N Broad St., Suite 201, Middletown, Delaware 19709, United States.
Explore the Part of HTBS That Matches Your Goal.
Research software, list your SaaS, work with HTBS on vendor selection, or explore the private marketplace for fundraising, investing, buying or selling.
