List your software on the public HowToBuySaaS marketplace for buyer discovery, category visibility, and product research. Choose a simple lifetime listing or the Enterprise visibility program.
For software discovery, visibility, reviews, and category presence.
For confidential founder, buyer, and investor participation.
Both plans are one-time lifetime public marketplace listing options. Enterprise adds category priority, review content, listing access, and the brand mention network.
A straightforward public marketplace presence.
You will submit your SaaS details first, then continue to the embedded Growth Stripe Checkout link.
For SaaS companies that want a stronger marketplace presence.
You will submit your SaaS details first, then continue to the embedded Enterprise Stripe Checkout link.
This is a visibility network for contextual brand-name mentions across relevant SaaS and technology websites. It is not sold as a guest-post package and it is not a guaranteed backlink product.
“Up to 9” does not mean exactly nine are guaranteed. One Enterprise cycle targets a minimum of 2 and a maximum of 9 suitable brand mentions.
Mentions are arranged progressively because the final count depends on relevance, suitable placement opportunities, editorial fit, and partner response timing.
The requirement is a contextual mention of the SaaS brand name. A guest post is not required and a clickable backlink is not promised as part of the mention.
For each successful incoming mention, the participating SaaS may later be asked to publish one simple brand-name mention for another network participant.
If a requested reciprocal mention remains unfulfilled for more than 30 days, the corresponding previously arranged mention may be withdrawn.
After the first cycle, an additional one-time $100 visibility top-up can open another cycle with a target range of up to 9 additional brand mentions.
Share company, product, website, contact information, product description, and features using the form below.
After the form is successfully sent to the HowToBuySaaS team, you are redirected to the correct Stripe Checkout for the plan you selected.
HowToBuySaaS reviews the submission, confirms any required product information, and begins the public marketplace listing workflow.
Tell us about your SaaS, its key features, and where it fits. Our team will review your submission and proceed with the listing plan you select.
That happens inside the separate HowToBuySaaS private marketplace. Founder listings are anonymized, investor and buyer participation is controlled, and sensitive information is handled through the private application rather than the public software marketplace.
These monthly subscriptions belong to the private marketplace and are not included in the $29 or $199 lifetime public marketplace plans above.
Required to publish and keep one SaaS business sale or capital-raise listing live in the private marketplace.
Unlock buyer and investor access for confidential SaaS business acquisition and capital opportunities.
The private marketplace is designed for founders exploring a SaaS business sale or capital raise, and for approved buyers and investors evaluating confidential SaaS opportunities.
Join the private application as a founder, buyer, or investor.
Founders add business information; buyers and investors save acquisition or investment preferences.
Relevant anonymized SaaS opportunities can be evaluated without exposing founder identity publicly.
Buyers or investors can express interest, with NDA and approval controls used for sensitive information.
Approved conversations continue inside the platform with HTBS visible as the controlled mediator.
When appropriate, participants can move toward a vetted discovery call and further independent evaluation.
| Objective | Public SaaS Marketplace | Private Marketplace |
|---|---|---|
| List a software product for buyer discovery | Yes | No |
| Get a public product profile and website button | Yes | No |
| Enterprise review and brand mention network | Enterprise plan | No |
| Sell your SaaS business | No | Yes |
| Raise capital for your SaaS business | No | Yes |
| Acquire or invest in SaaS businesses | No | Yes |
| Pricing | $29 or $199 lifetime | $29/mo founder listing or $49/mo premium buyer / investor access |
Enterprise participants enter one HowToBuySaaS brand visibility cycle. During approximately 2 to 3 months, HowToBuySaaS works toward a target range of 2 to 9 contextual brand-name mentions across relevant SaaS and technology websites.
The exact count varies based on editorial relevance, available placement opportunities, partner participation, and timing. These are brand mentions, not a promise of guest posts or backlinks.
No. The target range for one Enterprise cycle is 2 to 9 successful mentions. Nine is the maximum target for the cycle, not a guaranteed fixed count.
A clickable backlink is not required or guaranteed. The core deliverable is a contextual brand-name mention. A partner website may choose how the mention appears based on its own editorial context.
For each successful incoming mention arranged for your SaaS, you may later receive a request to publish one simple brand-name mention for another SaaS participant. No guest post is required for that reciprocal step and no separate backlink commitment is required.
If a requested reciprocal mention remains unfulfilled for more than 30 days, the corresponding previously arranged mention may be withdrawn from the network.
Yes. After the first Enterprise visibility cycle, a $100 one-time top-up can open another cycle with a target range of up to 9 additional brand mentions. Your original public marketplace listing remains covered by the lifetime Enterprise Listing.
The Enterprise Listing includes priority positioning in one primary category. HowToBuySaaS can select the strongest primary category based on product relevance, buyer intent, visibility potential, and marketplace fit.
HowToBuySaaS may request access to the SaaS so the product can be evaluated before an independent review article is prepared. The review is intended to be informative and is not a guaranteed positive endorsement.
No. The $29 Growth Listing is a one-time lifetime public software marketplace listing. The $29/month Seller Listing belongs to the separate private marketplace for founders who want to sell their SaaS business, raise capital, or both.
Premium Access is for buyers and investors who want controlled access to confidential SaaS business listings, seller-approved NDA workflows, conversations, offers, Letters of Intent, and activity tracking inside the private marketplace.
No. HowToBuySaaS provides marketplace visibility, content, brand mention participation, platform access, and controlled introductions according to the selected service. Outcomes depend on many factors outside the platform's control and are not guaranteed.
Public product discovery above. Confidential SaaS business sale, capital raise, acquisition, and investment access in the private marketplace.
