SaaS Growth and GTM
Practical lessons on distribution, demand generation, product-led growth, sales, retention, pricing and go-to-market execution.
Editorial Contributions
Share Expertise With the HTBS Audience.
HowToBuySaaS considers original editorial contributions from founders, operators, subject-matter experts, investors, researchers and software professionals who can add useful first-hand knowledge or informed analysis to the SaaS ecosystem.
This page is for editorial pitches, not paid backlink placement. Advertising, sponsorship and commercial content inquiries follow separate HTBS workflows.
Editorial scope
Contributions We Are Interested In
The strongest pitches contribute knowledge that is difficult to reproduce from generic web research alone. We favor experience, evidence, useful frameworks and informed industry analysis.
Founder and Operator Lessons
First-hand stories about building, launching, scaling, repositioning, operating or exiting software businesses.
Software Buying and Procurement
Useful buyer-side frameworks, implementation lessons, vendor-selection experience and procurement insights.
Original Research and Data
Proprietary surveys, benchmarks, datasets, market observations or analysis with a transparent methodology and source basis.
Funding, M&A and SaaS Exits
Founder, investor or operator perspectives on fundraising, acquisition processes, diligence, valuation and exit preparation.
AI and Software Industry Analysis
Informed analysis of meaningful product, market or technology shifts with clear relevance to software buyers or operators.
Contributors
Who We Want to Hear From
Founders and Operators
People with direct experience building and operating software businesses.
Investors and Acquirers
Professionals who can contribute useful perspectives on software investing, diligence and transactions.
SaaS Practitioners
Product, marketing, sales, CX, technical and growth professionals with practical domain expertise.
Researchers and Specialists
Experts who can contribute credible analysis, data, technical insight or specialized buyer education.
Editorial standards
What an HTBS Contribution Must Meet
Originality
The contribution should not be copied, lightly rewritten or syndicated from another publication.
Real expertise
First-hand experience, specialist knowledge, original research or a clearly informed perspective should support the article.
Evidence
Significant factual claims, statistics or market assertions should have an appropriate source or clear methodological basis.
Reader usefulness
The finished article should teach, explain, document or analyze something meaningful for the HTBS audience.
Editorial clarity
Promotional language, unsupported superlatives and keyword-stuffed copy may be removed during editing.
Disclosure
Relevant employer, client, investment, vendor or commercial relationships should be disclosed when they affect the subject.
Authorship and transparency
Contributor Identity Should Mean Something
Author identification
When an article carries an individual contributor byline, HTBS may request the author's real name, role, company affiliation, short biography and relevant professional profile.
Conflict disclosure
Authors should disclose material relationships with companies or products discussed in the article, including employment, consulting, investment or commercial relationships.
Editorial editing
HTBS may edit headlines, structure, wording, factual framing, citations, links and promotional language before publication.
Publication is discretionary
Pitch acceptance, draft submission or previous publication history does not create an obligation for HTBS to publish future material.
Outbound links
Editorial Contribution Is Not a Link-Selling Program
A useful citation or relevant reference may be appropriate in an article, but contributors do not control link attributes, anchor text, placement or permanence through the editorial submission process.
No guaranteed followed links
Editorial acceptance does not include a promise of dofollow links or any other specific search-engine treatment.
No guaranteed anchor text
HTBS may change or remove anchor text and destination URLs when they do not serve the editorial context.
No link-placement fee through editorial intake
Paying for an editorial contribution is not a route to purchase ranking credit or editorial backlinks.
Commercial links follow commercial rules
Links associated with advertising or sponsored arrangements are handled under the applicable HTBS commercial and link-qualification policy.
Not accepted
What We Will Not Publish Through Editorial Intake
Backlink-First Guest Posts
Articles whose main purpose is inserting a link, anchor or ranking signal rather than helping readers.
Mass-Produced Content
Generic, lightly rewritten or scaled material that adds little original information or first-hand value.
Undisclosed Promotion
Content written to promote an employer, client, investment or commercial relationship without appropriate disclosure.
Copied or Rewritten Articles
Material already published elsewhere or content substantially derived from another publication without original value.
Unsupported Product Claims
Promotional claims, rankings, statistics or performance assertions that do not have an appropriate evidentiary basis.
Paid Ranking Requests
Requests to purchase favorable placement, positive editorial conclusions or inclusion in an editorial ranking.
Two different routes
Editorial Contribution and Sponsored Content Are Separate
If the goal is to share genuine expertise, use the editorial route. If the goal is paid brand exposure or sponsored content, use the commercial route and disclose the relationship appropriately.
Editorial Contribution
Intended for original knowledge, operator experience, expert analysis, research or useful industry perspective. HTBS decides whether the idea is editorially appropriate and retains control of the final publication.
Submit editorial pitchCommercial or Sponsored Content
Intended for eligible paid promotional or sponsored activity. Commercial content should be identified as such and does not purchase an independent editorial recommendation.
Explore sponsored content
Submission process
How Editorial Pitches Are Reviewed
01
Define the Contribution
Start with a specific idea and explain what readers will learn that existing HTBS content does not already provide.
02
Email the Pitch
Send the proposed topic, angle, author background, intended reader and a short outline to the HTBS team.
03
Editorial Review
HTBS reviews relevance, originality, author expertise, commercial conflicts and potential reader value.
04
Edit and Publish
If accepted, HTBS may edit the submitted material before publication according to its editorial standards.
What to include in your pitch
You do not need to send a complete article before HTBS has reviewed the idea. A concise pitch is usually enough to determine whether the topic fits.
Proposed headline or subject
Main article angle
Intended HTBS reader
Key points or short outline
Author name and professional role
Relevant experience or sample work
Material commercial relationships
Original research or sources, if relevant
Contributor questions
Editorial Contribution FAQ
Who can contribute to HowToBuySaaS?
HTBS considers pitches from founders, operators, SaaS practitioners, investors, acquirers, researchers and subject-matter experts who can provide useful original knowledge or informed analysis for the platform's audience.
Do you accept generic guest posts for backlinks?
No. The editorial contribution route is not intended for generic link-building submissions or articles whose primary objective is acquiring a search-ranking backlink.
Can I pay for a dofollow link through this page?
No. Editorial submission does not provide a way to purchase followed links, guaranteed anchor text, ranking credit or permanent link placement.
Can contributors link to their company or sources?
Relevant links may be included when they genuinely support the article or identify appropriate sources. HTBS retains control over destination URLs, anchor text, link attributes and whether a link remains in the final article.
Do you accept AI-assisted writing?
Use of writing tools does not replace the requirement for original value, expertise and factual responsibility. Generic or mass-produced material without meaningful original contribution is not suitable for editorial publication.
Can a vendor write a review of its own software?
Vendor-provided product information can be useful, but HTBS does not treat a vendor-written promotional article as an independent editorial review. Product reviews and editorial conclusions follow the applicable HTBS review and editorial policies.
What if I want sponsored content instead?
Commercial content inquiries should use the HTBS sponsored-content or advertising workflows rather than being presented as an independent editorial contribution.
Does submitting a pitch guarantee publication?
No. HTBS may accept, decline, edit, postpone or discontinue an editorial submission based on relevance, quality, duplication, evidence and current editorial priorities.
Have Experience Worth Sharing?
Send HTBS a concise editorial pitch with the idea, your relevant expertise and what the contribution will help readers understand.
