Marketplace Discovery
The listing provides enough information for eligible participants to decide whether the opportunity may be relevant.
How Private SaaS Deals Work
Private SaaS Deals, Step by Step.
Founders list opportunities. Investors and acquirers discover them. HTBS helps review, introduce, mediate, and coordinate the process.
HTBS facilitates the marketplace process.
The parties independently evaluate opportunities,
conduct diligence,
negotiate terms,
and decide whether to transact.
Founder
Raise Capital
Create a fundraising opportunity.
Founder
Sell SaaS
Create a business-sale opportunity.
Investor
Invest in SaaS
Discover fundraising opportunities.
Acquirer
Acquire SaaS
Discover businesses exploring a sale.
Deal process
From Signup to Conversation
Every participant follows a role-specific path, but the marketplace follows one clear operating sequence.
01
Join HTBS
Create an account as a founder,
investor,
or acquirer.
02
Choose your journey
Select Raise Capital,
Sell SaaS,
Invest in SaaS,
or Acquire SaaS.
03
Complete onboarding
Provide the information requested for your role and marketplace objective.
04
Create listing or preferences
Founders prepare a fundraising or sale listing.
Investors and acquirers provide the preferences relevant to what they want to evaluate.
05
HTBS reviews founder listings
Founder submissions are reviewed before publication.
For fundraising submissions,
HTBS also conducts an introductory founder call.
06
Complete the paid upgrade
Approved founder listings require the applicable listing plan before going live.
Investors and acquirers purchase the applicable plan for paid marketplace access.
07
Discover opportunities
Eligible participants can browse live marketplace opportunities.
HTBS can also introduce relevant live opportunities within its private network.
08
Express interest
Investors or acquirers can indicate interest in an opportunity
and move into the applicable marketplace communication workflow.
09
Continue the conversation
Eligible paid users can use internal messaging.
NDA,
LOI,
information sharing,
and meetings may follow where appropriate.
10
Evaluate and decide
The parties independently conduct diligence,
negotiate terms,
and decide whether to invest,
acquire,
sell,
or proceed with funding.
Two sides
Listing Side and Discovery Side
Founders
Create the Opportunity
Founders join HTBS because they want to raise capital or explore the sale of their SaaS business.
- Choose fundraising or sale journey
- Complete founder onboarding
- Create the relevant listing
- Submit listing for HTBS review
- Upgrade after approval
- Publish the approved listing
Investors and Acquirers
Discover the Opportunity
Investors look for fundraising opportunities. Acquirers look for SaaS businesses exploring a sale.
- Select investment or acquisition journey
- Complete onboarding
- Provide relevant preferences
- Upgrade to the applicable marketplace plan
- Browse live opportunities
- Express interest where relevant
Founder listing review
Listings Are Reviewed Before Going Live
Submission does not mean automatic publication.
Submitted
Founder sends the completed listing to HTBS.
Review
HTBS reviews the submitted opportunity
and may request clarification where needed.
Fundraising call
For fundraising submissions,
HTBS conducts an introductory call with the founder.
Approval
Approved listings can move to the activation stage.
Upgrade
Founder purchases the applicable listing plan.
Live
The approved and activated opportunity becomes available inside the private marketplace.
Marketplace access
Paid Access Unlocks Participation
Founders activate approved listings. Investors and acquirers upgrade for the applicable private marketplace experience.
Founders
Listing Activation
An approved fundraising or sale listing remains unpublished until the applicable founder listing plan is purchased.
Investors
Fundraising Discovery
The applicable paid plan provides access to the investor marketplace experience and eligible communication functionality.
Acquirers
Acquisition Discovery
The applicable paid plan provides access to live SaaS sale opportunities and eligible marketplace communication.
Deal communication
Interest Moves Into Conversation
When both sides want to continue, the marketplace helps the conversation move forward.
HTBS remains present as marketplace mediator
and can assist with coordination where required.
Messaging
NDA
LOI
Meeting
Responsibilities
HTBS Facilitates. The Parties Decide.
HTBS
HTBS supports the marketplace process.
- Provides role-specific onboarding
- Reviews founder listings
- Operates marketplace access workflows
- Introduces relevant live opportunities where appropriate
- Mediates marketplace conversations
- Helps coordinate meetings
Participants
Founders, investors, and acquirers make the commercial decisions.
- Verify financial and business information
- Perform legal and technical diligence
- Assess commercial and investment risk
- Negotiate valuation and terms
- Obtain professional advice where needed
- Decide whether to transact
Information sharing
Share More as the Deal Progresses
Participants should share sensitive information deliberately and according to the stage of the conversation.
Active Conversation
More information can be exchanged when the parties decide to continue the discussion.
Deeper Diligence
An NDA or other appropriate agreement may be used before more sensitive information is shared.
Start the Right Deal Journey
Founders can raise capital or explore a SaaS sale. Investors and acquirers can join to discover relevant private opportunities.
FAQ
Private Deal Questions
Does a founder listing go live immediately?
No. Founder listings go through HTBS review first. Approved listings require the applicable paid upgrade before publication.
Is there an HTBS call before a fundraising listing goes live?
Yes. For the fundraising journey, HTBS conducts an introductory call with the founder after the submission is complete.
How do investors and acquirers access opportunities?
They complete the applicable onboarding journey, provide their preferences, and purchase the relevant paid marketplace plan.
Can HTBS introduce opportunities directly?
HTBS can introduce relevant live opportunities to participants within its private investor and buyer network. This does not guarantee interest or a transaction.
Can users communicate inside the marketplace?
Eligible paid users can use the applicable internal messaging workflow. HTBS remains present as a mediator in marketplace conversations.
Can NDA and LOI documents be used?
Yes, where applicable. An NDA may be used before more sensitive information is shared, and an acquirer may share an LOI or indication of interest as the acquisition discussion progresses.
Does HTBS perform due diligence for the parties?
No. The parties remain responsible for their own financial, legal, tax, technical, commercial, security, and other diligence.
Does HTBS guarantee a deal?
No. HTBS does not guarantee funding, buyer or investor interest, valuation, price, terms, LOI, or transaction completion.
