Raise Capital Through a Structured Private SaaS Marketplace
Create your founder account, select the capital-raising journey, complete onboarding, submit your fundraising opportunity, and move through HTBS review before your listing can become live inside the private marketplace.
Your Marketplace Journey Starts by Selecting Why You Are Here
HTBS uses onboarding to distinguish founders raising capital, founders selling a business, investors deploying capital, and acquirers looking to buy SaaS companies.
A Submitted Listing Does Not Go Live Immediately
Fundraising opportunities move through HTBS review before publication. Approved listings require the applicable paid upgrade before they become visible inside the marketplace.
The founder finishes the fundraising listing and submits the information to HTBS.
ReviewHTBS can conduct an introductory call with the founder to understand the business, fundraising objective, and information provided in the submission.
Founder CallHTBS reviews the submitted opportunity and may request clarification or additional information where needed.
HTBS ReviewIf the opportunity is approved, the founder receives a notification that the listing can move toward publication.
ApprovedThe approved listing remains unpublished until the founder purchases the applicable listing plan from the dashboard.
UpgradeAfter the applicable payment is completed, the approved fundraising opportunity can become visible inside the private marketplace.
LiveInvestors Have Their Own Onboarding and Paid Marketplace Access
Investor access is a separate marketplace journey
Investors joining HTBS identify what kinds of opportunities they are interested in, complete the investor onboarding process, and upgrade to the applicable marketplace access plan.
Paid marketplace access allows investors to discover live opportunities and use the available communication workflow.
HTBS Does More Than Publish the Listing
Once an approved fundraising opportunity is live, HTBS can introduce it to relevant participants within its private investor network and help move interested parties into structured conversations.
Private investor introduction workflow
Introductions are intended to create relevant conversations. They do not constitute an investment recommendation, endorsement, funding commitment, or guarantee.
Paid Users Can Continue Discussions Inside the Marketplace
The private marketplace includes an internal inbox for eligible paid users, allowing founders, investors, and HTBS to remain connected during active conversations.
HTBS Facilitates the Process, the Parties Make the Investment Decision
HowToBuySaaS role
HTBS provides the private marketplace and supports the fundraising workflow.
- Founder and investor onboarding workflows
- Review of submitted marketplace listings
- Introductory founder calls for fundraising opportunities
- Private marketplace publication after approval and upgrade
- Introductions to relevant participants within the private network
- Inbox mediation and meeting coordination where appropriate
Founder and investor role
The participating parties remain responsible for evaluating and completing any investment.
- Verify financial, commercial, legal, and technical information
- Assess investment suitability and risk independently
- Negotiate valuation, investment structure, rights, and terms
- Obtain appropriate professional advice
- Decide whether to proceed with or complete an investment
Ready to Start the Fundraising Onboarding Process?
Create your founder account, select Raise Capital, complete onboarding, and begin preparing your opportunity for HTBS review.
Fundraising Marketplace Questions
Does my fundraising listing become live as soon as I submit it?
No. The listing first enters HTBS review. After approval, the founder must upgrade to the applicable paid listing plan before the opportunity becomes live inside the private marketplace.
Does HTBS speak with founders before a fundraising opportunity goes live?
HTBS can conduct an introductory call after the fundraising submission is completed to understand the opportunity and review the information provided.
How do investors access fundraising opportunities?
Investors complete their own onboarding and purchase the applicable marketplace access plan. Eligible paid users can then access the private marketplace and applicable communication functionality.
Does HTBS introduce founders to investors?
HTBS can introduce approved live opportunities to relevant participants within its private investor network and can help facilitate conversations and meetings. This does not guarantee investor interest or funding.
Can investors and founders message each other inside HTBS?
Eligible users with the applicable paid access can use the internal marketplace inbox. HTBS remains present as a mediator in marketplace conversations.
Can an NDA be used during the process?
The marketplace can support NDA-related progression where applicable before more sensitive business information is shared.
Does HTBS guarantee that I will raise capital?
No. HTBS does not guarantee investor interest, meetings, valuation, term sheets, investment terms, capital raised, or completion of a financing transaction.
Who performs investment due diligence?
Investors and founders remain responsible for their own financial, legal, technical, tax, commercial, and other appropriate diligence and professional advice.
