If you’re looking for a fair and competitive intelligence tool that would reveal all you need to know before joining a new market, thinking of a market expansion, or when you require to stay on top of emerging trends and opposition, you will probably end up deciding between Semrush and Similarweb.
These are the two tools that are recognized to be the industry’s golden flag. However, you have to do some research before starting the final choice.
This is precisely what we will embark on in this review– to help you make a knowledgeable decision and enjoy the workflow and outcomes.
So, In this review of Semrush vs. Similarwebs, we will focus on the website traffic analysis tool capabilities. The metrics involved in Semrush vs. Similarwebs are critical indicators of a company’s digital marketing performance.
We will go ahead in describing Semrush vs. Similarwebs classifications, Semrush Traffic Analytics is a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing.
In contrast, SimilarWeb is intended for website statistics only.
So, which product strategy or the product itself would win in Semrush vs. Similarwebs?
Make sure to read this till the end to make the best decision for your website.
Disclaimer: This content has a few affiliate links, which means if you click on them, we will get a commission (without any extra cost to you).
Tools of Comparison Between Semrush vs Similarweb:
Semrush has over 50+ tools for digital marketing such as keyword research, on-page SEO, competitor analysis, content marketing, backlinking, social media management, advertisement, and many more. It is all one toolkit for digital marketing.
SimilarWeb gives a solution to estimate the total amount of traffic generated on the website through different solutions like digital research intelligence, digital marketing intelligence, sales intelligence, advisory services, etc. There are no advanced SEO tools for social media management, advertising, competitive research, and many more.
Semrush: Semrush provides SEO features that help you to be ahead of your competitors. Backlink Gap, Audit tool, domain overview, keyword magic tool, and many more.
SimilarWeb: SimilarWeb provides only basic SEO features. It does not allow in-depth keyword research, Backlinking database, advertising management, and many more such elements.
| Semrush Vs Similarweb | Semrush | SimilarWeb |
| Keyword Research | 20 B | unknown |
| On-page SEO |  |  |
| Local SEO | | |
| Rank Tracking | | |
| Link Building | | |
| Competitor Analysis | Included | Additional cost |
| Backlinking | 40 T+ backlinks | |
| Google SERP database | 142 database | |
Social media plays an essential part in marketing and promoting our products and services. It also helps in generating traffic.
Semrush keeps adding social media platforms and also includes platforms from time to time. Facebook, Instagram, LinkedIn, Pinterest are some of the most popular social media platforms with which Semrush is integrated.
Check out which key features have been updated in Semrush recently.
On the other hand, SimilarWeb is not integrated with any social media sites because marketing and promotion are not possible on a large scale.
| Semrush Vs Similarweb | Semrush | SimilarWeb |
| Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google MyBusiness, YouTube | | |
| Social media analytics | | |
| Cross-platform posting & analytics | | |
| Social media ads and management | | |
If we talk about the integration, Semrush is integrated with popular third parties such as Google tools, WordPress, Trello, Social media, text editor, and many others.
Whereas SimilarWeb is only integrated with Salesforce and Google analytics.
| Semrush Vs Similarweb | Semrush | SimilarWeb |
| Databox | | |
| Google Tools: GoogleSearch Console, Google MyBusiness, Google Ads | | |
| Google Analytics | | |
| Google docs | | |
| HubSpot Marketing Hub | | |
| Majestic | | |
| Salesforce Marketing Cloud | | |
| Salesforce Sales Cloud | | |
| Trello | | |
| WordPress | | |
Semrush has its own content marketing tool, Impact Hero. This helps their customers get better content, which allows their website to rank better and generate more traffic. Semrush also has its content marketing toolkit that helps in the entire journey of creating content like a roadmap.
SimilarWeb has not got any tool for content marketing. Therefore managing content is a bit difficult with SimilarWeb.
| Semrush VS Similarweb | Semrush | SimilarWeb |
| Research Topic | | |
| Content Management: Plagiarism, length, clarity, correctness | | |
| Keyword suggestion | | |
| WordPress and google doc. | | |
Nowadays, competitive analysis is one of the essential aspects to make your presence online and grow. One needs to be well versed with what their competitor is offering their customers and how you can be better.
Semrush has its tool for the analysis, which gives accurate data of which site audience is using most, traffic counts, historical data, industry analysis, and many more.
SimilarWeb also analysis their competitor’s bit has some limitations. There is an additional cost for every study. The bulk analysis is not possible with SimilarWeb.
| Semrush vs Similarweb | Semrush | SmilarWeb |
| Historical analysis | Up to 4 years, including cost | Up to 3 years, additional cost |
| Geolocation Analysis | 190 at included cost | 90 at additional cost |
| Audience analysis | Included cost | Additional cost |
| Social media tracking | Included cost | Not possible |
| Email management | Included cost | Not possible |
| Industry analysis | Included cost | Additional cost |
| Traffic journey | Included cost | Additional cost |
| Bulk analysis | Up to 2000 domains at once | Not possible |
| Traffic metric up to 100 pages of any website | Included cost | Not possible |
Semrush has launched global volume metrics to estimate keywords’ monthly search volume across the country. With the help of the SERP analysis feature, now you can get the top 100 Google search results, and each keyword is linked with the SERP feature. Bulk analysis can be done for keywords.
SimilarWeb also has its keyword research tool for small and medium-sized businesses. It has a separate matrix for desktop and mobile. It has no backlink database.
| Semrush vs Similarweb | Semrush | SimilarWeb |
| Keyword Database | 20B | unknown |
| BAcklink database | 40T+ Backlinks | No backlink database |
| Keyword filtering | included | Not included |
| Question keyword | included | included |
| On-demand metrics update | included | included |
| Search intent analysis via semantic groups | included | Not included |
| Bulk analysis of keyword | included | Additional cost |
| SERP analysis | included | Additional cost |
| Keyword gap | included | included |
Semrush: In Semrush, you need to pay a defined set of packages with no hidden cost. If you want, you can cancel your plan anytime. Semrush keeps its pricing transparent.
You also have an option to compare prices and plans.
For more details, click here.
SimilarWeb: For an essential feature, there is a monthly package. If you need some extra features, you’ll need to pay an additional charge. To buy any of their plans, you need to contact the sales team.
Some other feature for comparison between Semrush and SimilarWeb
| Semrush vs Similarweb | Semrush | SimilarWeb |
| Automated editing | | |
| Web analytics | | |
| Data visualization | | |
| Website functions | | |
| Keyword tracking | | |
| Email management | | |
| URL Shortener | | |
| Customizable templates | | |
| Monitoring control | | |
Rating According To G2
| Semrush vs Similarweb | Semrush | SimilarWeb |
| Ease of use | 9.4 | 9.2 |
| Customer Service | 9.8 | 9.8 |
| Value for money | 9.6 | 9.0 |
| Features | 9.29 | 8.89 |
| Overall rating | 9.3 | 8.5 |
Read Our Semrush Review
Semrush Vs Similarweb: Which tool to choose for website traffic analysis?
Overall, we can’t stop you from buying SimilarWeb or Semrush if that’s what you or your business is used to paying for.
However, if you want to use your funds and time resources more efficiently, it may produce more sense to support Semrush Traffic Analytics.
This way you will get more for less. You can also add a general Semrush subscription to your toolkit if you need a detailed digital marketing channel analysis in addition to seeing the big picture.
And that would be one of many data-driven decisions in your career.
Final Thoughts
Suppose your business is ready enough to move from self-benchmarking to establishing goals based on data about your most proximate competitors and market leaders. In that case, the accuracy of third-party tools starts to matter more.
If choosing between SimilarWeb and Semrush for your business:
- – Semrush gave better accuracy and a lesser deviation from Google Analytics data for websites with more than 1,000,000 sessions per month.
- – SimilarWeb works properly for low-traffic websites.
- – Semrush works better for websites in the health and beauty, travel, and retail areas.
- – SimilarWeb is more reliable than Semrush for most telecom, finance, and computer manufacturers.
- – SimilarWeb is more likely to minimize traffic volumes.
Frequently asked questions (FAQs)
How accurate is Similarweb?
Overall the most accurate tool analyzed was Semrush but SimilarWeb which on average overestimated organic traffic by 1%. It overestimated total visit numbers by 17%, estimating 15.7m visits for the 25 websites, compared to the 13.4m actual. SimilarWeb was the tool to generally overestimate traffic.
Which is the best among Semrush Vs Similarweb?
The main difference between SimilarWeb and Semrush is that Semrush offers a comprehensive Traffic Analytics suite for online visibility, SEO, PPC, and social media. Truth be told, it has all the functionality of Similarweb for traffic analytics, but at a more affordable and transparent price point.
What are the Top 5 reasons to choose Semrush?
Semrush is a great tool for brainstorming for new keyword ideas. For example, if you click on the keyword “content marketing” on Semrush, many more keywords will be displayed that are relevant to it, such as “effective content marketing,” “content marketing case studies,” “content marketing success” and so on
Myself Snehil Prakash aka Chief Saasologist of Howtobuysaas. I am a saas marketer, who loves studying evolving software that is bringing change to the world. Share the same with people via howtobuysaas platform.
