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Top 12 Free WhatsApp Marketing Software 2024

12 Best WhatsApp Marketing Software You Must go for in 2024

AlternativesFree Plan/TrialStarting PriceRatings
SendwoFree Trial$30/YearWhatsApp Bulk Message Sender/ Cloud API
Brevo [sendinblue]Free Trial$0 – According to usePay per msg.
WhatsHash (Vepaar)NA$4.99/Month4.3/5
Rapid PlannerNA$7/Month4.3/5
MazzapperFree Trial$19 /Month4.4/5
WhatsApp SMS MyntraFree PlanOne Time Payment4.8/5
Lead MyntraN/A$200/2 Month4.5/5

In the ever-changing digital marketing landscape, WhatsApp Marketing is a powerful platform with massive potential to elevate your businesses. It brings an opportunity for you to connect to clients or customers in real-time. Send bulk messages and customized communications along with photos, videos, and PDF apart text messages to potential clients using a range of user-friendly and free WhatsApp marketing software or tools.

Whether you run a business, are a digital marketer, or even an entrepreneur, these free WhatsApp marketing software will be crucial in optimizing your WhatsApp marketing campaigns for success.

So, let’s unlock the power of these free WhatsApp marketing software that can help you to revolutionize your business and propel your brand.

Here is the list of the top 12 free WhatsApp marketing software that can be a game changer for you in 2024.


Sendwo: Bulk WhatsApp Marketing Software

Top 12 Free WhatsApp Marketing Software 2024

Sendwo is a cloud-based WhatsApp marketing software. It allows you to send bulk messages, automate tasks, and track their results. If you have a fantastic contact list, a good WhatsApp marketing strategy, and wooing communication in text and image format, then Sendwo is the perfect WhatsApp marketing software to use. It is ideal for running small and medium-sized businesses (SMBs). It is popular due to its user-friendly platform.

Features Of Sendwo: 

  • Cloud-based application. Can be accessed from any device and anywhere.
  • Allow sending millions of WhatsApp messages.
  • WhatsApp Group Contacts extractor.
  • Autoresponder with media.
  • Chatbot for automated customer response.
  • Bulk contact list storage with segmentation.
  • Free media storage up to 10 GB
  • Inbuilt Image edition for bulk sending
  • Custom buttons and caption-sending options
  • Team access and dedicated WhatsApp profile manager.
  • Multiple WhatsApp account additions are possible.
  • Schedule campaigns for sending in the desired time.
  • Track campaign analytics and reporting solutions.
  • Cloud storage integration with Google Drive, Dropbox, and OneDrive.
  • Leverage the official WhatsApp Business API for enhanced functionalities and security.

Pricing Of Sendwo

  1. Startup Plan – $30/Year
  2. Professional Plan – $50/Year
  3. Enterprise Plan – $80 Lifetime
  4. 1 DAYS FREE TRIAL for sending 100 bulk messages.

Pros and Cons of Sendwo:

  • Cloud-based
  • Can allow sending millions of bulk msg
  • 24/7 chat support to help
  • 1 day free trial
  • can be used from mobile also.
  • No mobile app

Sendwo Review

By Howtobysaas

Post sales support
Ease of download


Out of every WhatsApp marketing software in the market, sendwo is the best and quick to use and can be perfectly used as a bulk WhatsApp message sender tool. Also, leverage the official WhatsApp Business API for enhanced functionalities and security with Sendwo.


Brevo [Formerly Sendinblue]: A free WhatsApp Marketing Software

Best for WhatsApp campaign
Top 12 Free WhatsApp Marketing Software 2024

Brevo, formerly known as Sendinblue, is one of the most reliable free WhatsApp marketing software than any other tool in the market. Keep your growing audience engaged by always sending the perfect message at the right time and in the right place. Boost customer engagement with WhatsApp Campaigns.

You can integrate your WhatsApp marketing with Email marketing, SMS campaigns, and even chat support over the website can be integrated with WhatsApp marketing.

Features of Brevo [Sendinblue] Whatsapp Bulk marketing software:

  • Send bulk WhatsApp messaging with no blocking.
  • Reliable embedded integration of Brevo with Whatsapp business.
  • Manage all your Contacts in one place.
  • Create powerful segments to send precisely targeted messages
  • Unlike most WhatsApp business solutions, Sendinblue allows you to send campaigns in bulk. Even to contacts who have not initiated contact with you via WhatsApp.

Pricing of Brevo

  • Starter Plan: $25 per month.
  • Business Plan: $65 per month.
  • Enterprise Plan: Custom pricing.

Pros and Cons

  • Easy to use with its user-friendly platform.
  • Brevo offers a free plan, and its paid plans are very affordable, making it affordable to businesses of every size.
  • Brevo offers a wide range of features- email marketing, SMS marketing, CRM, landing pages, marketing automation, transactional emails, live chat and many more.
  • Brevo offers 24/7 customer support.
  • The free plan allows you to send 300 emails per day with limited features.

Brevo Review

By Howtobysaas

Customer support
Ease of use


Brevo is a user-friendly platform with affordable pricing and 24/7 customer support. It is a versatile solution for businesses of all sizes.


What-sender: A free WhatsApp Marketing Software

Top 12 Free WhatsApp Marketing Software 2024

Whatsender is one of the free WhatsApp marketing software that will help you reach potential clients with ease with a single click. It is a cost-effective bulk messaging tool for businesses to connect with clients and promote your brand. What-sender is one of the top alternatives if you want to connect with your potential audience and drive the business’s sales.

Features of What-sender:

  • Send personalized messages with its Bulk Messaging feature.
  • User-friendly.
  • 24/7 Support
  • Perfect contact management to organize and group contact.
  • Track message delivery and open rates for the run campaigns.
  • Enable with WhatsApp Alerts
  • User Engagement
  • Support Multimedia Formats

Pricing of What-sender

  • Free Plan: 30 messages per day with limited features.
  • Classic Plan: $3/month with unlimited messages up to 5 WhatsApp accounts
  • Annual Plan: $20/month with unlimited messages up to 5 WhatsApp accounts and priority customer support.

Pros and Cons of What-sender

  • Free Plan with 30 messages a day.
  • User-Friendly interface.
  • Bulk sending with a single action.
  • Ease of importing/exporting contacts and CSV files.
  • Limited Features with the free plan
  • Processing time to send messages is slow.

What-sender Review

By Howtobysaas

Customer support
Ease of use


What-sender can be a decent choice if you have a low budget to run your campaigns and require basic WhatsApp marketing software.


WappBlaster: A free WhatsApp Marketing Software


WappBlaster is a free WhatsApp marketing software and program that sends out many messages at once that allow users to send personalized messages in real-time to prospective clients without being blocked or marked as spam. Users may also add images and videos to their messages to make them more attractive.

WappBlaster, a free Whatsapp Marketing Software, has an in-built filter and provides users with instant feedback to see how well their messages are doing. The free Whatsapp Marketing Software has an easy-to-use GUI, which is an excellent feature to meet the user’s needs. Also, there is no limit character text number. Additionally, it’s designed with the broadcast program and has an advanced anti-blocking algorithm for easy bulk messaging.

Top 12 Free WhatsApp Marketing Software 2024

Features of WappBlaster:

  • Bulk SMS Services
  • Easy To Use
  • Higher transparency & control
  • Delay control feature
  • Multi-language Support
  • Spin text module
  • Customizable Sender ID
  • Contact import & export
  • In-built filter
  • No credit limit on sending messages
  • You can design and upload a client database
  • 100% message delivery to all your contacts
  • Number filter & group verifier
  • Speed control feature
  • Auto group posting
  • Anti-block functionality

Pricing of WappBlaster

The WappBlaster WhatsApp broadcast program costs INR 2500 per year per license.

Pros and Cons of WappBlaster

  • Location transportation is the most helpful feature.
  • Information sent using this WhatsApp software is highly secured
  • Updating is not possible in messages once sent

WappBlaster Review

By Howtobysaas

Multi-language Support
Speed control feature
Higher transparency & control


This software sends out many messages at once and allows users to send personalized messages in real-time.


Wati: A free WhatsApp Marketing Software

Top 12 Free WhatsApp Marketing Software 2024

Wati is yet another cloud-based free WhatsApp marketing software helping small and medium-sized businesses (SMBs). With its user-friendly interface, one can easily use the tool for managing bulk messaging, chatbots, broadcasts, and marketing campaigns.

Features of Wati: 

Here’s a short rundown of what Rapid Planner has to offer as a Free WhatsApp Marketing Software:

  • Send personalized messages with the feature of bulk messaging.
  • No-code chatbots provide instant responses to common requests and automate customer service.
  • With broadcasting, promotional messages can be delivered to large groups.
  • Marketing Automation streamlines the workflow.
  • Track campaign performance with analytics and reporting.
  • Centralize CRM integration.
  • Leverage WhatsApp business API.

Pricing of Wati

  • 7-day free trial
  • Growth Plan: Starts with Rs 2499 plan.
  • Pro Plan: Starts with Rs 5499 plan.
  • Business Plan: Starts with Rs 16999 plan.

Pros and Cons of Wati

  • User-Friendly Interface.
  • Multiple tools for various WhatsApp marketing needs.
  • Affordable pricing for every business size.
  • Chatbot is easy to use with a drag-and-drop interface.
  • Official WhatsApp API.
  • Free plan with restricted features.
  • Security Concerns.

Wati Review

By Howtobysaas

Easy to use
Customer Support


Wati is a user-friendly tool with an affordable pricing solution for businesses regardless of size.



Rapbooster is a cloud-based WhatsApp marketing software. It is ideal for helping businesses of all sizes. This software is used to improve customer engagement by automating marketing and sales processes. One can send bulk messages, create customer lists, and manage them. Track and analyze marketing campaigns.

Top 12 Free WhatsApp Marketing Software 2024

Features of RapBooster :

  • Bulk Messaging.
  • AI-powered chatbots to provide 24/7 support.
  • Group Management.
  • Campaign Management.
  • Track analytics and performance metrics of campaigns.
  • Multi-language Support to support a broader audience.

Pricing Of RapBooster

  • Plus Plan: Rs 4000 yearly plan.
  • Pro Plan: Rs 5000 yearly plan.
  • Advance Plan: Rs 7000 yearly plan.
  • Cloud Campaign with API Plan: Rs 17000 yearly plan.

Pros and Cons Of RapBooster :

  • Easy to use with a user-friendly interface.
  • Cost-Effective.
  • Automation through Chatbots.
  • Bulk messaging.
  • Using unofficial APIs presents inherent risks.
  • Focus on WhatsApp only.


AiSensy is the next on the free WhatsApp marketing software, which provides a 14-day free trial period. It is based on official WhatsApp Business APIs. It empowers you to scale your business with Chatbots, WhatsApp Engagement Suite, and WhatsApp Retargeting Campaigns.

Top 12 Free WhatsApp Marketing Software 2024

Features of AiSensy

  • Send bulk WhatsApp messages by Broadcast marketing.
  • Chatbots for customer support and leads.
  • Live chat in real-time.
  • Catalog feature enabled.
  • Integrate with CRM, e-commerce, and other business systems.
  • Analytics.

Pricing of AiSensy 

  • Basic Plan: Starts with Rs 999/month
  • Pro Plan: At Rs 2399/ month
  • Enterprise Plan: Customized as per the requirement.

Pros and Cons of Aisensy

  • Easy to use.
  • Affordable.
  • Multi-channel.
  • Limited to WhatsApp only.
8 is also a good choice for WhatsApp marketing software when it comes to increasing your revenue through chat engagement. It enables efficient communication, smart automation, and seamless integration with popular CRMs and marketing tools.

Top 12 Free WhatsApp Marketing Software 2024

Features of

  • No-coding automation.
  • Chatbots provide 24/7 support.
  • Omnichannel Inbox with WhatsApp, Instagram DM, Facebook Messenger and many more.
  • Broadcast Messaging.
  • Reporting & Analytics.
  • Integrations with various CRMs, marketing tools, and business systems.

Pricing of has variable pricing for its users. With 7-days free trial, the plan starts at $79 for team collaboration, the business plan at $249 a month, and the enterprise is a custom base plan.

Pros and Cons of

  • User-friendly interface.
  • Automation streamlines workflow.
  • Cost-effective pricing
  • Omnichannel support
  • 24/7 customer support.


NovoChat, with a 7-day free trial, is next on the free WhatsApp marketing software list. It has been specifically designed to scale your brand with WhatsApp through its customer engagement platform. Businesses can connect with customers, generate more leads, streamline chat conversations, boost sales, and drive revenue through this popular messaging app.

Top 12 Free WhatsApp Marketing Software 2024

Features of Novochat

  • Support a unified inbox to manage all WhatsApp conversations from a single dashboard.
  • Send bulk messages.
  • AI-powered chatbots provide 24/7 essential support.
  • Chat Routing enabled.
  • NovoChat connects with CRM, e-commerce, and other business systems for automation.
  • Analytics & Reporting.
  • Offers features similar to the official WhatsApp Business API.

Pricing of Novochat

  • Starter Plan: Starts with $25 billed annually.
  • Pro Plan: $99 billed annually.
  • Business Plan:$249 billed annually.

Pros and Cons of Novochat

  • Features tailored for WhatsApp communication.
  • Easy to use.
  • Limited analytics.


Delightchat is a bulk WhatsApp sender. It provides end-to-end WhatsApp Marketing Solutions specifically designed for e-commerce businesses. Simple to use, integrates with the various apps for your eCommerce stores, and is reasonably priced for smaller businesses.

Top 12 Free WhatsApp Marketing Software 2024

Features of DelightChat

  • Omnichannel platform.
  • Supports WhatsApp broadcasting.
  • Analytics and reporting.
  • The official WhatsApp Business API is available.

Pricing of DelightChat

  • 14-Days Free Trial is available with various plans suiting your marketing strategy
  • Start-up Plan: $49/month
  • Scale Plan: $99/month
  • Growth Plan:$49/month

Pros and Cons of DelightChat

  • Mobile App is available.
  • Easy ROI Tracking with analytics.
  • Integrate with Shopify and other platforms.
  • WhatsApp Chatbot integration is not available


Kubic technology is one of the best Free WhatsApp Marketing Software in India, with features such as sending unlimited messages, multi-multimedia messages, a number generator, and a number filter. This Software is a must to upgrade your business and promotion to hit huge customers globally.

Top 12 Free WhatsApp Marketing Software 2024

Features of Waam-it

  • Messages are unlimited.
  • Instant texting to numbers that aren’t on your contact list.
  • Broadcast images with captions.
  • Sending messages on a schedule.
  • Unresponsive or incorrect numbers are skipped and blocklisted.
  • Filtering removes duplicate phone numbers.

Pricing of Waam-it

?Blaster Pro: Unlimited WhatsApp messages & files at $737 annual subscription.
?Blaster Ultimate: Messaging with Chat Bot & API integration at $997 annual subscription.

Pros and Cons of Waam-it

  • User-friendly interface.
  • Targeted communication is available.
  • Chatbots for 24/7 customer support.
  • Various affordable pricing.
  • Limited chatbot automation is available.


Gallabox is the last on our list for free WhatsApp marketing software, giving its users a 7-day trial period before purchasing the subscription. This software is a no-code collaborative interface that is powered by the Official WhatsApp Business API to streamline marketing, sales, and customer interaction. The software is suitable for all business sizes since it helps to enhance your WhatsApp engagement that too without having much technical knowledge.

Top 12 Free WhatsApp Marketing Software 2024

Features of Gallabox:

  • A no-code chatbot WhatsApp builder. 
  • Seamless collaboration tools.
  • Bulk WhatsApp.
  • Share the WhatsApp catalog with ease.
  • CRM Integration.
  • E-commerce Integrations.
  • Strong in analytics and reporting.

Pricing Plan of Gallabox

  • Growth Plan: Built for small teams at Rs2,399 per month billed yearly.
  • Scale Plan: Best for fast-growing businesses and most popular at 4,799 per month billed yearly.
  • Pro Plan: Billed yearly at Rs7999 per month.

Pros and Cons of Gallabox:

  • Easy to use interface.
  • Multichannel support with many collaborative tools.
  • Limited to WhatsApp, omnichannel support is missing.

Why should one use Free WhatsApp Marketing Software?

As the most famous messaging app, WhatsApp has amassed a sizable user base all over the world. Companies that use the messenger program to communicate with customers and clients regularly are a highly dependable medium for them.

WhatsApp, on the other hand, does not permit any advertising or media. For that, it’s considered best to use these Free WhatsApp Marketing Software platforms responsibly to promote businesses as a strategy further.

Benefits of free WhatsApp marketing software

Take your sales to the next level by benefiting from the benefits offered by Free WhatsApp marketing software. Every saas owner understands the importance of sales, and WhatsApp marketing software can give you an extra edge with sales. Social media policies are the best medium for information these days, and to progress against the opposition, it is necessary to make use of these tools. Here are the top benefits of using Free WhatsApp marketing software:

  • Client Commitment: Client commitment gets updated and developed as the Software makes it possible to reach a broad base.
  • Label Positioning: You grow your client base, which suggests you further enhance your label’s position in the business as now your output is more noticeable.
  • CRM Management: Maintaining client connections to build your brand more customer-friendly is crucial for increasing sales.
  • Team Growth: Use the floor to construct a reliable team that is appealing, interactive, and constantly coming up with unique ideas.
  • Tracking Area: Yield the area of your company to let clients/buyers reach the target in a hassle-free way. The more comfortable way it is for the clients to contact you, the greater the sales potential.
  • Analytics: Analytics is essential to recognize whether or not a consumer or buyer has read a piece of demanding information.
  • Send your published guides: Free Whatsapp marketing software helps transfer clients’ details regarding promotional displays, announcements, projects, and books with ease.

What is WhatsApp Marketing? 

WhatsApp marketing is one way of doing message-based marketing. Using the Whatsapp mobile app network, you can reach unlimited customers and an audience. This network helps in building strong relations with your target customer straight in their mobile inbox with high open rates. With this futuristic marketing strategy, businesses are in touch with their customer consistently and building their brand value. 

4 Best Whatsapp Marketing Strategies

Any marketing strategy, when done with the right planning, can yield great results. With the right WhatsApp marketing strategy, you can build great businesses in 2024 and beyond with some tips that we are going to share. 

  1. Identify the goals and target KPIs
  2. Build a target customer contact list 
  3. Get your Whatsapp business app. 
  4. Frame your communication strategy. 

Let’s give you a quick process on how to execute these strategic WhatsApp marketing plans. 

i. Identify the goals and target KPIs

When you are ready to start the WhatsApp marketing planning, the first thing that you need to do is, identify why you are doing this, for whom you are doing this, and what results you wish to bring out of it. We can give you an example of how you can do this.

Let’s say you want to share the news that you are publishing on your news network. You wish to share this news with your audience who are on your contact list. Here is what you need to do. 

  1. Goal

Get customers to read your WhatsApp message and click links to read the full story on your news website. 

  1. KPIs

You need to measure, how many customers opened your message, what was the number of people who clicked links to read further, and finally what was the duration of time spent by customers on your website. 

What decision do you need to make? 

Since all WhatsApp marketing plans are either executed for the purpose of branding or selling something. 

If you are selling, what needs to be monitored? 

See the click-to-sales percentage. If you are having conversion rates as per your industry standards then your goals and KPIs are good, if not, go reverse and improve them. 

ii. Build a target customer contact list 

This is the most important step when you wish to build a strong WhatsApp marketing plan. You also need to have good WhatsApp marketing software that supports contact management or bulk WhatsApp marketing strategy execution. 

How to build your customer list? 

  1. Step up lead gen forms on your website.
  2. Buy target audience phone number list. [not much recommended]
  3. Collect contact by conducting events and webinars.
  4. Run ads to collect leads. 

Once you have your list, you can send them bulk WhatsApp messaging. 

iii. Get your Whatsapp business app.

You just need to get the Whatsapp business app. Set up all the profile needs and take it live. 

iv. Frame your communication strategy. 

When you are creating your WhatsApp marketing plan, your copywriting should be perfect. What way can you have the communications?

  1. Use images in your content and remind them about who they got connected with your business. 
  2. Create short but quick messages to send them.
  3. Add short links. 
  4. Send the bulk message. 

The content should be ready before you do your executions. 

FAQs about Free WhatsApp Marketing Software?

How Does Free WhatsApp Marketing Software Help Small Businesses?

Due to free bulk WhatsApp marketing Software tools, small businesses just starting their entrepreneurial journey can increase their visibility by distributing content over WhatsApp.

What type of content can be shared through Free WhatsApp Marketing Software?

Free WhatsApp marketing Software tools help send text messages and images, videos, sound, and pictures. It is also possible to send business cards, real-time coupons, and audio information.

How successful is WhatsApp marketing in India?

Currently, India is one of the most influential markets in the WhatsApp society, with about two hundred million users depending on communication purposes.

Chief Saasologist
Chief Saasologist

Myself Snehil Prakash aka Chief Saasologist of Howtobuysaas. I am a saas marketer, who loves studying evolving software that is bringing change to the world. Share the same with people via howtobuysaas platform.

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