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6 Free SMS Marketing Software for Businesses in 2024 + Tips to Boost Sales

“You have a text!” Even a decade back, when internet bills were excessive and social media still had a long way to go, all of us would rely on text messages. While social media and email have emerged as new channels in the marketing game, text message marketing remains a convenient and accessible channel for brands to reach maximum customers. This is why you must use SMS marketing tools to boost your campaigns effectively. Got a tight marketing budget? No worries at all! In this blog, we will suggest some of the best free SMS marketing software that will surely help you scale better sales and engagement for your business.

So, keep reading till the end!

What is SMS marketing?

Are you a brand owner seeking to reach the maximum number of customers worldwide through your marketing strategies? Then SMS marketing will help you achieve that. Through this channel, you can send your brand promotional messages to customers through text messages on their mobile devices. SMS or Short message service is mostly limited to 160 characters, so you must use marketing tools and software to make these messages crisp and engaging and add attractive images to make them visually appealing.

SMS marketing is one of the most accessible and convenient marketing channels preferred by most big brands. Why? Because it can reach people even without an internet connection and help you connect with customers from all over the globe! Most brands use SMS marketing to promote special offers, discounts, coupon codes, product launches, and much more.

Now, let’s dive into some practical tips on how to use free SMS marketing software to boost your sales and engagements.

How to Use a Free SMS Marketing Software to Boost Sales?

Are you trying out free SMS marketing software for the first time, or do you plan to use one soon? Then here are some tips and suggestions for using free SMS marketing software to boost your sales:

Best Free SMS Marketing Software 2024

SMS Marketing SoftwareFree PlanStarting Price
SlickText$29/mo
Omnisend$16.mo
Textmagic$0.049/text
Brevo$25/mo
Bitrix24$49/mo
Klaviyo$45/mo
1

SlickText

Are you looking for free SMS marketing software that helps you execute bulk personalized marketing campaigns? Then we suggest you SlickText. With an all-in-one marketing toolkit and robust features, SlickText supports you to connect with a global audience and engage with them. As a growing business, you must look for a targeted marketing approach and automated workflows to boost your engagements and run successful campaigns.

Key Features

Pros and Cons

Positive
  • All-in-one toolkit for SMS marketing
  • The free trial provides lots of features.
  • Two-way messaging helps understand customer preferences and insights.
Negatives
  • There can be better customization options.
  • Steep learning curve for beginners.

Pricing

PlanMonthly Pricing
Free Trial
(14 days)
$0/mo
The Basic$29
The Step-up$49
The Lil Bro$79
The Big Bro$139
The Boss$189
The Albatross$350
The Whale$750
The Monstro$1250
EnterpriseCustom
2

Omnisend

Omnisend remains true to its name as a leading omnichannel support platform catering to the marketing needs of e-commerce businesses. While it is a popular email marketing platform, it is also well-known for its SMS marketing features. We’ll suggest this free SMS marketing software if you want to add powerful features to your marketing game, like seamless automated workflows, multiple integrations, and a lot more.

Key Features

Pros and Cons

Positive
  • The free plan allows up to 250 contacts.
  • Lots of features and functionalities for SMS marketing.
  • Easy to set up and use for beginners.
Negatives
  • Not enough training material for beginners.
  • Some templates are difficult to work with.

Pricing

PlanPricing
(250-500 contacts)
Free$0
Standard$16/mo
Pro$59/mo
3

Textmagic

Are you looking for software for all your business texting and marketing needs? Textmagic is the perfect solution for you! With a simple and intuitive interface that is perfect for beginners, Textmagic provides a comprehensive solution for all your promotional marketing and business messaging needs. Let us take a look at all of its features.

Key Features

Pros and Cons

Positive
  • Lots of functions and features for SMS marketing.
  • Provides ample bulk messaging features.
  • Adheres to GDPR and other industry standards.
Negatives
  • The contact import feature glitches at times.
  • Customer service could be better.

Pricing

Textmagic has a pay-as-you-go model. In the USA, per message costs $0.049. Similarly, 1000 messages cost $49.

4

Brevo

Formerly known as Sendinblue, Brevo offers top-notch services like full-suite CRM and comprehensive platforms to manage marketing and boost sales. They offer marketing support on various channels like email, SMS, WhatsApp API, and much more. Are you wondering about their SMS marketing capabilities? Then there are a lot of unique features waiting for you! Think cost-effective and personalized email marketing functionalities right at your fingertips, that’s Brevo for you. Let us take a closer look at the features of this free SMS marketing software.

Key Features

Pros and Cons

Positive
  • Advanced robust features for SMS marketing.
  • Email marketing integration and automation tools.
  • Paid plans follow GDPR compliance.
Negatives
  • No live chat support.
  • Pricing can be confusing.

Pricing (for Marketing Platform)

PlansStarting Price
Free$0
Starter$25/mo
Business $65/mo
EnterpriseCustom Price
5

Bitrix24

Are you looking for affordable CRM and marketing software? Then we’ll suggest you Bitrix24. While this offers most of its services for free, you can upgrade to better plans and features at very affordable rates. While it caters to businesses of all sizes, small businesses, and start-ups will benefit the most because of its affordability. It also offers robust SMS marketing features like many integrations, comprehensive CRM, contact lists, and more. Let us take a look at the key features of this free SMS marketing software.

Key Features

Pros and Cons

Positive
  • Robust features for top-notch SMS marketing.
  • Provides 24/7 live chat and customer support
  • Lots of third-party integrations.
Negatives
  • The user interface is not very suitable for beginners.
  • Has a steep learning curve.

Pricing

PlansMonthlyAnnually
100% Free$0$0
Basic$61$49
Standard$124$99
Professional$249$199
Enterprise$499$399
6

Klaviyo

While AI has made a grand entry into the digital realm, Klaviyo quickly incorporated it into its various marketing services. With AI-powered SMS copies, suggested response tools, marketing reports, and analytics, Klaviyo is one free SMS marketing software you must try out. Businesses of all sizes can draft compelling messages and execute successful SMS campaigns with Klaviyo.

Key Features

Pros and Cons

Positive
  • Provides important features and functionality for SMS marketing.
  • AI-powered tools help curate compelling campaigns.
  • Can be integrated with other applications
Negatives
  • Customer service can be better.
  • Can be more expensive than competitors.

Pricing

PlansStarting Price
(1001-1500 Contacts)
Free$0
Email$45
Email and SMS$60

Frequently Asked Questions

Final Thoughts

The marketing realm is growing more competitive every day, so you must work hard with your strategies. Buckle up to reach the maximum number of customers worldwide and boost your sales and conversions with consistent and effective SMS marketing campaigns. We hope this blog on free SMS marketing software helped you with everything you need to know to step into SMS marketing.

Srijita Dutta
Srijita Dutta

Srijita Datta is a content writer with over 4+ years of experience in various niches. Her active interest in exploring new and emerging SaaS software and the evolving world of AI motivates her to write crisp, engaging, and informative articles to share her knowledge. She is working with How to Buy SaaS as a content writer and curating fresh and unique content every week with an added expertise in SaaS content.

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