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6 Free SMS Marketing Software for Businesses in 2024 + Tips to Boost Sales

“You have a text!” Even a decade back, when internet bills were excessive and social media still had a long way to go, all of us would rely on text messages. While social media and email have emerged as new channels in the marketing game, text message marketing remains a convenient and accessible channel for brands to reach maximum customers. This is why you must use SMS marketing tools to boost your campaigns effectively. Got a tight marketing budget? No worries at all! In this blog, we will suggest some of the best free SMS marketing software that will surely help you scale better sales and engagement for your business.

So, keep reading till the end!

What is SMS marketing?

Are you a brand owner seeking to reach the maximum number of customers worldwide through your marketing strategies? Then SMS marketing will help you achieve that. Through this channel, you can send your brand promotional messages to customers through text messages on their mobile devices. SMS or Short message service is mostly limited to 160 characters, so you must use marketing tools and software to make these messages crisp and engaging and add attractive images to make them visually appealing.

SMS marketing is one of the most accessible and convenient marketing channels preferred by most big brands. Why? Because it can reach people even without an internet connection and help you connect with customers from all over the globe! Most brands use SMS marketing to promote special offers, discounts, coupon codes, product launches, and much more.

Now, let’s dive into some practical tips on how to use free SMS marketing software to boost your sales and engagements.

How to Use a Free SMS Marketing Software to Boost Sales?

Are you trying out free SMS marketing software for the first time, or do you plan to use one soon? Then here are some tips and suggestions for using free SMS marketing software to boost your sales:

  • Personalized Touch: Through SMS marketing software, you can instantly send personalized messages to individual customers based on different attributes like name, location, preferences, and more. This little personalized touch will be like pixie dust to help you build a better connection with them.
  • Instant Notifications: Whenever you are running exclusive sales, great discounts, or launching new products, you can instantly notify your customers with promotional messages. This will help build their interest, and you can provide added perks like special coupon codes and attractive offers.
  • Robust Integrations: Several free SMS marketing software provides robust integrations like CRM and marketing automation for other channels. You can benefit from them to streamline your workflow and complete tasks faster and more efficiently.
  • In-depth Insights and Reports: You can also receive deep data-driven reports and analytics to track your campaign performance, customer behavior, and customer response. This will help you determine the strategies that work in your favor so that you can design better campaigns in the future.
  • Two-way messaging: Most SMS marketing software also provides a two-way messaging feature through which customers can also connect with their issues and concerns. This is a very important feature that helps you build better connections with them and promote a relationship of trust and loyalty.

Best Free SMS Marketing Software 2024

SMS Marketing SoftwareFree PlanStarting Price


Are you looking for free SMS marketing software that helps you execute bulk personalized marketing campaigns? Then we suggest you SlickText. With an all-in-one marketing toolkit and robust features, SlickText supports you to connect with a global audience and engage with them. As a growing business, you must look for a targeted marketing approach and automated workflows to boost your engagements and run successful campaigns.

Key Features

  • Hands-on, easy-to-use, and flexible tool.
  • You can curate personalized messages for each customer to build better connections and trust.
  • Send promotional messages in bulk to a global customer base.
  • Engage in real-time two-way communication through which you can receive customer feedback and solve their queries.
  • There are targeted contact segmentation features that help campaigns reach target customers and improve your ROIs.
  • You can craft effective marketing and campaign strategies to reach the maximum number of clients.
  • You can easily create automated workflows to maximize abandoned cart value, collect data, and monitor customer behavior.
  • SlickText helps you avail 15+ native integrations and more than 4000 integrations through Zapier.
  • You can receive valuable data-backed insights and reports to track your campaign performance.

Pros and Cons

  • All-in-one toolkit for SMS marketing
  • The free trial provides lots of features.
  • Two-way messaging helps understand customer preferences and insights.
  • There can be better customization options.
  • Steep learning curve for beginners.


PlanMonthly Pricing
Free Trial
(14 days)
The Basic$29
The Step-up$49
The Lil Bro$79
The Big Bro$139
The Boss$189
The Albatross$350
The Whale$750
The Monstro$1250


Omnisend remains true to its name as a leading omnichannel support platform catering to the marketing needs of e-commerce businesses. While it is a popular email marketing platform, it is also well-known for its SMS marketing features. We’ll suggest this free SMS marketing software if you want to add powerful features to your marketing game, like seamless automated workflows, multiple integrations, and a lot more.

Key Features

  • You can send pre-built automated SMS to clients regarding order confirmation, shipping, birthdays, and abandoned carts.
  • Get access to TCPA-compliant SMS list-building tools to collect customers’ phone numbers.
  • Omnisend supports all country codes for sending SMS text messages, so you can reach a global client base within seconds.
  • You can send flash sale notifications and curate attractive SMS marketing campaigns to promote new launches and events.
  • Make your SMS marketing game more interesting and engaging with stunning product images and promotional graphics.
  • Your contacts can always choose to unsubscribe from your promotional messages by replying ‘STOP’ or through other links and channels.
  • Connect with your customers better with a two-way messaging feature through Gorgias integration.
  • Track the performance of your SMS marketing campaigns and compare them with the performance on other channels through data-driven reports.
  • Easy to set up and use for beginners.

Pros and Cons

  • The free plan allows up to 250 contacts.
  • Lots of features and functionalities for SMS marketing.
  • Easy to set up and use for beginners.
  • Not enough training material for beginners.
  • Some templates are difficult to work with.


(250-500 contacts)


Are you looking for software for all your business texting and marketing needs? Textmagic is the perfect solution for you! With a simple and intuitive interface that is perfect for beginners, Textmagic provides a comprehensive solution for all your promotional marketing and business messaging needs. Let us take a look at all of its features.

Key Features

  • Provides easy import of contacts and organizes them into segregated lists for personalized messaging.
  • You can also send bulk personalized messages to a huge customer base.
  • You can easily create segmented contacts for customers based on several personal attributes. This will boost more targeted campaigns for relevant customers.
  • Seamlessly include automated SMS for specific customer behavior like abandoned cart, failed payment, order confirmation, etc.
  • The two-way messaging feature helps you address customer queries and concerns and resolve them instantly.
  • No-code Simple drag-and-drop builder helps you build visually-based SMS marketing workflows and campaigns.
  • Monitor the progress and performance of marketing campaigns and monitor the success rate with data-driven reports. These reports and analytics will help you understand what works for you and what doesn’t so that you can curate better campaigns in the future.
  • Provides seamless integration to 1000+ third-party applications.

Pros and Cons

  • Lots of functions and features for SMS marketing.
  • Provides ample bulk messaging features.
  • Adheres to GDPR and other industry standards.
  • The contact import feature glitches at times.
  • Customer service could be better.


Textmagic has a pay-as-you-go model. In the USA, per message costs $0.049. Similarly, 1000 messages cost $49.



Formerly known as Sendinblue, Brevo offers top-notch services like full-suite CRM and comprehensive platforms to manage marketing and boost sales. They offer marketing support on various channels like email, SMS, WhatsApp API, and much more. Are you wondering about their SMS marketing capabilities? Then there are a lot of unique features waiting for you! Think cost-effective and personalized email marketing functionalities right at your fingertips, that’s Brevo for you. Let us take a closer look at the features of this free SMS marketing software.

Key Features

  • You can use pre-built templates and create new SMS templates from the dashboard.
  • Create segmented contact lists based on common attributes to promote targeted marketing.
  • Send personalized messages to individual customers to boost better connection and trust.
  • You can receive valuable reports and analytics regarding the progress and performance of your marketing that will help you curate better strategies in the future.
  • Automate time-sensitive messages for promotions and new launches.
  • Send automated transactional messages to customers for abandoned carts, order confirmation, shipping updates, and more.
  • You can avail of paid plans for more features like unlimited contacts, bulk SMS marketing, and GDPR compliance.

Pros and Cons

  • Advanced robust features for SMS marketing.
  • Email marketing integration and automation tools.
  • Paid plans follow GDPR compliance.
  • No live chat support.
  • Pricing can be confusing.

Pricing (for Marketing Platform)

PlansStarting Price
Business $65/mo
EnterpriseCustom Price


Are you looking for affordable CRM and marketing software? Then we’ll suggest you Bitrix24. While this offers most of its services for free, you can upgrade to better plans and features at very affordable rates. While it caters to businesses of all sizes, small businesses, and start-ups will benefit the most because of its affordability. It also offers robust SMS marketing features like many integrations, comprehensive CRM, contact lists, and more. Let us take a look at the key features of this free SMS marketing software.

Key Features

  • You can send text messages to international customers in over 100 countries.
  • Integrate with other third-party applications like TextLocal, Plivio SMS, and more.
  • Create compelling and actionable SMS marketing campaigns to boost sales.
  • You can send automated notifications for triggers and behaviors like order confirmation, pending payment, abandoned cart, etc.
  • You get access to full client interaction history and get to know every text and conversation exchanged.
  • Paid plans can help you save more than 100,000 contact numbers.
  • It can be integrated with the free Bitrix24 CRM to promote a seamless workflow.
  • Bitrix24 provides 24/7 live chat and customer support.

Pros and Cons

  • Robust features for top-notch SMS marketing.
  • Provides 24/7 live chat and customer support
  • Lots of third-party integrations.
  • The user interface is not very suitable for beginners.
  • Has a steep learning curve.


100% Free$0$0


While AI has made a grand entry into the digital realm, Klaviyo quickly incorporated it into its various marketing services. With AI-powered SMS copies, suggested response tools, marketing reports, and analytics, Klaviyo is one free SMS marketing software you must try out. Businesses of all sizes can draft compelling messages and execute successful SMS campaigns with Klaviyo.

Key Features

  • Draft compelling and engaging promotional SMS copies with the AI-powered SMS assistant.
  • You can easily run A/B tests for SMS copies and flow settings to understand effective strategies and customer preferences.
  • Avail of the ‘Suggested Response tool’ to send the best quick replies to clients.
  • Get personalized and segmented email lists for customers for more targeted marketing.
  • You can receive in-depth data-driven analytics for customer engagement and campaign performance.
  • You can check for customer consent before sending them promotional messages and remove contacts who do not consent to receiving them. This will help you save on the marketing budget.
  • Honeylove integration helps you consolidate email and SMS marketing through Klaviyo.

Pros and Cons

  • Provides important features and functionality for SMS marketing.
  • AI-powered tools help curate compelling campaigns.
  • Can be integrated with other applications
  • Customer service can be better.
  • Can be more expensive than competitors.


PlansStarting Price
(1001-1500 Contacts)
Email and SMS$60

Frequently Asked Questions

Final Thoughts

The marketing realm is growing more competitive every day, so you must work hard with your strategies. Buckle up to reach the maximum number of customers worldwide and boost your sales and conversions with consistent and effective SMS marketing campaigns. We hope this blog on free SMS marketing software helped you with everything you need to know to step into SMS marketing.

Srijita Dutta
Srijita Dutta

Srijita Datta is a content writer with over 4+ years of experience in various niches. Her active interest in exploring new and emerging SaaS software and the evolving world of AI motivates her to write crisp, engaging, and informative articles to share her knowledge. She is working with How to Buy SaaS as a content writer and curating fresh and unique content every week with an added expertise in SaaS content.

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