It is 2024, and WhatsApp is not just a tool to chat with your friends and family, but with the right techniques, you can use it for effective business communication with your clients and build a relationship with them. With a WhatsApp API, you can now solve one of your concerns, which is streamlining your communication with your clients and solving their queries and complaints. This will not only help improve customer experience, but also improve your engagements, and boost sales and conversions. So in this blog, I will guide you through some of the top WhatsApp API providers in 2024, why you should you them, and how to find the best fit for your business.
In today’s world, business owners face a lot of challenges to survive in the industry. From maintaining the best quality of products and services, customer acquisition and retention, maintaining the flow of funds, to managing employees, the daily chores of entrepreneurs are never-ending. So here is my humble attempt to ease some of it for you with this WhatsApp API Providers guide. Keep Reading!
What are WhatsApp API Providers?
WhatsApp Business API is a communication solution for businesses of all sized to reach out to their customers. Your simple WhatsApp business profile does not help you with all these required features as your business starts growing. With API, you can reach a global customer base to promote your products and services, build trustworthy relationships, and boost your sales and conversions. You can read more about WhatsApp Business API here.
WhatsApp API providers are third-party platforms that empower you with the API for a seamless flow of communication between your business and customers. With the added features, you can surely amp up your WhatsApp marketing game, curate successful campaigns, and understand customer behavior. So what are you waiting for? Let’s get to know how you can benefit from the top WhatsApp API providers.
Benefits of WhatsApp API Providers
How to Choose the Right WhatsApp API Provider?
If you are a business owner and want to know how to choose the right WhatsApp API provider for you, then I am here to help. I will list out some of the top WhatsApp API providers for you, but before that, here are a few factors you should keep in mind while choosing the API best suited for you:
Top WhatsApp API Providers
| WhatsApp API Providers | Free Trial | Starting Price |
|---|---|---|
| SendWo | 7 days | $29/Mo |
| Twilio | 30 days | 0.005/message |
| Wati | 7 days | $39/month |
| Zoko | 14 days | $34.99 |
| Infobip | Until Free Credits last | Price per convesation |
| Brevo | 30 days | Price per message |
| AiSensy | 14 days | $18/mo |
| Botspace | Free Version | $40/mo |
SendWo: Best WhatsApp API Provider
SendWo is one of the top WhatsApp API Providers on our list. Launched in 2021, SendWo provides easy and affordable WhatsApp Cloud API solutions to businesses of all sizes. If you are trying to send bulk messages to clients at the risk of getting banned from WhatsApp, or your budget is taking a hit after investing in costly BSPs, then SendWo is your best option.
Not only does SendWo keep you safe from spam, but they also do not charge markup fees on top of API charges thus saving a lot of money. With lots of functionality and features like bulk messaging, automated messages, managing message templates, and a lot more, it will surely help you ace your WhatsApp marketing game. That is why it is one of the top WhatsApp API providers.
Features
Pros and Cons
Pricing
Twilio
Twilio is also one of the most popular and robust tools not only for WhatsApp marketing but also for interacting through other channels like emails, SMS, voice, video, and more to reach out to a larger audience base.
The primary goal of Twilio is to help businesses understand their audience better. That is why it ensures that businesses can reach a global client base, deeply understand their likes and preferences, form trustworthy relationships with them, and retain them for a long time. That is why it is one of the top WhatsApp API providers.
Features
Pricing
| Features | Pricing |
| Per Conversation | $0.015 |
| Per Message | $0.005 |
Wati
Wati is another popular end-to-end WhatsApp API solution that helps businesses access WhatsApp API and boost their communication and marketing. It offers some robust features like a support dashboard, efficient integrations, APIs, and a no-code WhatsApp chatbot builder to boost effective WhatsApp marketing, sales, and customer support. That is why it is one of the top WhatsApp API providers.
Features
Pros and Cons
Pricing
| Plans | Monthly Plan | Annual Plan |
| Growth | $49/mo | $39/mo |
| Pro | $99/mo | $79/mo |
| Business | $299/mo | $229/mo |
Zoko
Zoko offers a powerful WhatsApp API solution to businesses of all sizes to increase their reach and boost their WhatsApp marketing campaigns. They emphasize simplicity, innovation, and dependability, and help with an easy and seamless integration of WhatsApp with different corporate processes. Powered by several features, Zoko is your solution to broadcast bulk messages for upcoming events and new product launches, personalizing client-specific messages, and streamlining your workspace through the Team Inbox with multiple agents. That is why it is one of the top WhatsApp API providers.
Features
Pros and Cons
Pricing
| Plans | Pricing/mo |
| Starter | $34.99 |
| Plus | $59.99 |
| Elite | $109.99 |
| Max | $399.99 |
Infobip
Infobip is a leading communication solution for businesses that not only helps with WhatsApp marketing but also through other mediums like SMS, MMS, email, messenger, live chat, and a lot more. It can thoroughly elevate your WhatsApp Business communication game with robust features such as automated messages and alerts, message templates, and multimedia support. That is why it is one of the top WhatsApp API providers.
Features
Pricing
Infobip offers conversation-based pricing on WhatsApp API.
Brevo (Formerly Sendinblue)
Brevo is one of the very few options in the market that does not charge license fees or setup fees from businesses. It is also one of the most reliable and secure APIs you can use to send bulk WhatsApp messages to a huge client base. Businesses of all sizes can use Brevo to curate the perfect promotional messages for their customer base and boost engagements and sales of their products and services. Not just WhatsApp, you can also use Brevo for marketing through multiple channels like email, SMS, and more. That is why it is one of the top WhatsApp API providers.
Features
Pros and Cons
Pricing
Brevo WhatsApp charges apply on a per-message basis. You can send up to 300 messages per day on the Free Plan, and charges apply if you want to send more messages.
AiSensy
AiSensy is a leading and reliable WhatsApp API provider that will help you amp up your WhatsApp marketing game with diverse functionality and features. In fact, AiSensy is the only platform trusted by Razorpay, and thus you can send Razorpay-generated payment links, subscription slips, and more. From helping you broadcast messages to thousands of customers at a time, to automating WhatsApp notifications, and building a chatbot with no coding required, AiSensy offers you all of this and more. Let us take a closer look at its various features. That is why it is one of the top WhatsApp API providers.
Features
Pros and Cons
Pricing
| Plans | Monthly Pricing | Yearly Pricing |
| Basic | $20 | $18 |
| Pro | $45 | $40.5 |
| Enterprise | CUSTOM | CUSTOM |
BotSpace
BotSpace is an easy-to-set-up WhatsApp automation tool that helps you enhance your communication with clients. It can be used even by people who do not have the technical know-how or coding knowledge, and that is why it is one of the top WhatsApp API providers. With its robust functionality, you can not only send messages at a scale and boost engagement and conversions but also collaborate with your teammates for a smooth and efficient workflow. That is why it is one of the top WhatsApp API providers.
Features
Pros and Cons
Pricing
| Plans | Monthly Pricing | Yearly Pricing |
| Free | $0 | $0 |
| Starter | $49 | $40 |
| Pro | $99 | $82 |
| Premium | $299 | $249 |
Frequently Asked Questions
Which are the best WhatsApp API providers in 2024?
We have discussed some of the best WhatsApp API providers in this blog. These include SendWo, Twilio, Wati, Zoko, Infobip, Brevo, AiSensy, and Bot Space.
Can I use free WhatsApp API provider?
Many WhatsApp API providers have a free version for a limited period, or may have a free plan with limited features. However, if any third-party API promises unlimited bulk messaging and other features for free, then they might pose a risk for your data safety and you may also get banned from WhatsApp.
Are WhatsApp API providers safe?
The top WhatsApp API providers that we have suggested in this list are mostly safe options. Always do your research before you invest in a WhatsApp API.
Final Thoughts
I hope that this blog will help you choose the best-suited API for your business and help make your work easier. Choosing the perfect WhatsApp API will surely be a game-changer for your business, and I hope you found my article on Top WhatsApp API providers helpful.
Srijita Datta is a content writer with over 4+ years of experience in various niches. Her active interest in exploring new and emerging SaaS software and the evolving world of AI motivates her to write crisp, engaging, and informative articles to share her knowledge. She is working with How to Buy SaaS as a content writer and curating fresh and unique content every week with an added expertise in SaaS content.
