Sendinblue Review 2021: Why Should You Choose It As Your Email Tool?

Started off not as early as 2009, with a view to making Email Marketing easy and Pocket friendly; Sendinblue soon came into the race of market leaders providing Email Marketing solutions as their USP and other features ranging from CRM, Marketing Automation, Transactional Emails, SMS, Landing Pages and Facebook ads. This Sendinblue review is going to reveal a lot of potential this tool has to improve your business online.

It has a huge outreach of over 100 million emails sent per day and a user base of over 85000. Now you might be wondering how this petty thing could be helpful for your business.

Sendinblue is simple to use, integrate adaptable and accessible. No matter who you are, this tool solves problem for anyone. Let’s get into what is this tool actually in detail.

What is Sendinblue?

Sendinblue is a cloud-based saas that helps businesses in relationship marketing with the power of automation. It was founded in 2012 by Armand Thiberge and Kapil Sharma. The company has massively grown over time and now had an office in four different locations running with 250 employee base.

So, that was about the company. Talking purely about the software, it solves the core email marketing pain points and also offer additional addon features about which I will be reviewing and explain if it is going to be a powerful tool for your business or not.

Sendinblue Review for Its powerful features.

Sendinblue is well known for its email marketing features but it is more than just email marketing. Let us know what are some outstanding options to explore on Sendinblue completely free.

  1. Email Marketing
  2. SMS Marketing.
  3. Chat tool
  4. CRM
  5. Marketing Automation.
  6. Transaction Email.
  7. Signup forms
  8. Landing Pages
  9. Facebook Ads & Retargeting

So that counts up to 9 worthy tool that can boost your online business from every angle of relationship marketing. How is that possible to integrate to your business?

Before I explain that, you know all these features can be integrated for FREE. Completely free for a small scale business. For large scale businesses, it is highly affordable and worth the value. You will get to know the pricing at the end of this blog. So, do read till the end.

1. Email Marketing Tool

Sending email to your customers or to your reader is a great way to build relations with your target audience. And this pain point is easily solved by sendinblue by providing you high quality email marketing setup and design options to automate it for you or your business.

Let’s have a look at this.

sendinblue review for tool

Designing a beautiful email for your email readers is easy and you can easily send up to 300 emails in a day for free. Beyond that, it comes with additional pricing.

You get HTML newsletter editor in this which is designed and can be sent to statemented audience at a time when your click rate will be high. The scheduling facility makes it happen.

You can automate your RSS with the newsletter software working behind this email design application.

Let’s check more features that it has to offer in this sendinblue review blog.

2. SMS Marketing.

Sending promotional sms from sendiblue adds an additional scope of reaching your audience easily. How this is done?

Simply add a customise promotional text for your sms add and choose your contact list database. Hit send and done. You can keep your contacts updated with event, offer and much more through these campaign.

You can also Set up transactional SMS for order confirmations, shipping updates, and more using the API integration from your dashboard.

Setting up personalised sms is done straight from dashboard. Look at the image belwow to understand the scope of personalised sms.

perosnalized sms in sendiblue

At the end, you can monitor your SMS marketing campagin by checking the transactional sms behavior, open and reply rates in the statistics.

With some much too do, for free, I feel Sendinblue is the best tool to be chosen by any business across the globe and scale their online business to new heights. You may need to spend some money on sending SMS.

sendinblue review about sms
Features of SMS marketing

Are you still excited to know what’s more in the package? Let’s grab them all in the next section of my blog.

3. Chat Tool in Sendinblue

Chatbot is a new trend in online business and sendinblue is not missing any opportunity to get into this business niche.

If you check at the chatbot trend currently, you see a graph something like below.

If you are not utilizing this trend yet, in your online business then you are missing a lot of business opportunity. Sendinblue is offering this for free and you can actually talk and generate leads in your business using sendinblue chat tool.

You can install sendiblue chat tool in few seconds.

You can see what your customer is browsing on your website from your chat tool and can respond to them in real time.

The chat tool of sendinblue also offers you to assign chat agents to the customer. This helps you in getting the right resources to the right customer and save time.

If this is what you have been looking to integrate into your business then Sendinblue is the best solution.

4. CRM – Customer Relationship Management

Snedinblue proudly boost itself as a relationship marketing tool and when it says that, it also proves that. How?

The CRM tool that sendiblue offers, has all the potentials to convert your hot to cold leads into customers.

So how good is this CRM?

Just integrating it to your business with few clicks is possible if you wish to use Sendinblue CRM for sales management.

  1. Import all your contacts or leads into the CRM tool.
  2. Centralise all your contacts with the kind of information you have for your generated leads in the form of comments or document upload.
  3. Improve effective communication after centralising the contacts with acquisition details, source of leads, the funnels of sales and whatever is more understanding for your sales team to followup.
  4. Manage your task by setting up task management systems inside the CRM and allocate the right person for customer followup with deadlines and tracking facilities.

All these things happening on a single dashboard managed and handled by multiple resources in the team.

Can you imagine the power of sendiblue CRM?

Signup Today To Give A Try

5. Marketing Automation.

Now imagine this. You have an email subscriber who often opens your email but doesn’t click the links inside it to visit your promotional page. How will you make him perform click action in this case?

This is possible. With the marketing automation of Sendinblue, you can always keep record and observer statistics on how your user or subscribers are behaving with your email and interact with them based on their click behavior.

If you look at the screenshot above from the marketing automation dashboard, you get to automate your email marketing and lead follow through all the campaign setup mentioned above.

Talking about them in this Sendinblue review can go beyond the scope of this blog. You can anytime visit the support and tutorial of Sendinblue to understand their functionality in better way.

From my experience, all these automation workflows will boost your business as the Sendinblue plugin offers integration in almost all the time of the Content management system. You can read about more workflow examples here

Let’s go to other features in this Sendinblue review.

6. Transaction Email

If you have an eCommerce store and you wish you automate or boost your eCommerce with Sendinblue then this features is designed for you guys.

Remember that Order confirmation that comes to your inbox when you purchase something from an eCommerce store? Those emails are actually Transaction Emails.

Sendinblue Free Smtp Server offers you to set up and manage your transaction emails with API integrations. This also helps you to manage your website conversions and tracking.

You can send your transactional emails and track them to see if they have been successfully delivered, opened, clicked on, etc. Configure your SMTP now and start sending your emails via Sendinblue SMTP

So, setting up, managing and monitoring your money can be easy if you have Sendinblue setup done perfectly on your CMS.

7. Signup forms

You get drag and drop tool to create popup form that can appear on your website to collect leads or email subscribers.

Choose you brand color, text and images to adapt the popup in the way your website is designed so that website visitors details can be captured well.

Add as many different fields to collect the information you want from your new contacts. Add text input fields, radio buttons, dropdown lists, and more to have the best possible segmentation for your emails.

You can also place your form the way you want them to appear over your website.

And the good part is, you can do all this by staying in compliance with GDPR rules.

8. Landing Page Building In Sendinblue

If Collection lead from popups or marketing automation setup is still insufficient for you then you can also design dedicated landing pages to capture business leads.

You have already read in this Sendinblue review that this tool has a lot of drag and drop functionality to offer flexibility in designing and delivering the right message to your potential customer.

Use this tool to design High CTA pages and generate a need in customer mind so that they can fill their info on the popup form appearing on these separately designed landing pages.

You also get opportunity to create followup pages for your landing page visitors. This helps you identify more quality leads in your contact list.

So you can use this feature as well to manage better business contact leads and enhance your relationship marketing using Sendinblue.

I hope this Sendinblue review has already made you confident enough to give a try to this tool?

9. Facebook Ads & Retargeting

In this entire Sendinblue review, after sms marketing, the facebook feature of sendinblue is also a paid tool in this. But, it is worth it.

Being a facebook ad expert myself, I understand the importance of facebook ads in ecommerce business. Sendinblue shopify plugin and other ecommerce potential integration makes it ecommerce friendly.

Now, apart from automating your business, sendinblue also offer contact management CRM in your facebook ads manager through its integration.

How does that help?

  1. You can import all your contact list to your Facebook ads manager custom audience list and save it.
  2. Now you can create your ad creatives and target all your contact list people on Facebook if those emails are associated with Facebook ads account and show or remind then about your business. It helps a lot in improving your business conversion.
  3. You can also retarget or create look a like audience of your contact list and reach a wider similar audience and expand your business.

This shows how Sendinblue can not only automate your business but also automate your brand building and brand promotion activities.

We are overwhelmed by so many features now. In this Sendinblue review, I have covered almost all the features that sendinblue has to offer.

Let’s understand the pricing of Sendiblue.

Sendinblue Pricing.

SendInBlue offers multiple plans such as Email Plans, IP [ A dedicated IP  ] Plans, and SMS Plans.

IP plans are basically used for digitally signing your Emails and taking full control of your IP reputation.

To start you can opt for the free marketing service as Sendinblue pricing has a free plan also which provides unlimited contacts but it has a sending limit. Above this, you need an enterprise plan which has custom pricing.

Free Plan: $0 for 300 emails per day.

Lite Plan: $25 for 40,000 emails per month with no daily sending limit.

Essential Plan: $39 for everything in the above plan and removal of the SendinBlue logo and advanced stats.

Enterprise Plan: $66 per month for everything in the above plan but has a user limit of 120,000 and includes all premium features. Customizing beyond this would come with added cost.

Its time to come down to a conclusion for this sendinblue review. Let’s understand the pros and cons in the conclusion and decide why sendinblue is fit for your online business.


The frequent delays suggest the platform is trying for its size. Its developers must address this problem to enhance its performance. Apart from email campaigns, software allows you to reach your clients via SMS. It is a ready plug-in compared to popular e-commerce platforms for those looking to send responsive newsletters with no special requirements. Transactional emails and order confirmation are provided too, which are essential for an online marketer. Despite a few delays, the platform is performing as expected. I trust that this SendinBlue review has given you enough insight. I highly recommend this platform for those starting out for its simplicity and a price that fits any small business needs.

Winding it Up with Pros and cons

Pros and Cons of Using SendinBlue  


  • Features powerful email automation tools
  • SendinBlue’s premium page has an extra landing page builder for creating and reviewing landing pages.
  • Pocket-friendly customized features
  • Has a free plan easy to customize contact management and automation functionalities.


  • SendinBlue supports a lesser number of Integration
  • The learning curve could be different for different users.
  • Email deliverability problems

I hope that this Sendinblue review blog clears a lot of your doubts and you can definitely give a try to adapt it to your business. Let us know in the comments below about how you liked this tutorial and stay in touch with us.

Show full profile

Snehil Is a saas blogger and digital consultant who helps new businesses to grow online. He has been working with multi-niche online businesses and shaped their growth ladders. Apart from this, reading and writing are his favorite stress buster.

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