9+ Best Email Marketing Services and Tools Compared in 2022

Comparison Between the Best Email Marketing Services

Email Marketing ServiceFree Subscription PlanPaid Subscription Plan
Sendinblue9,000 Emails
Contacts – Unlimited
$25 for 20,000 Emails
Contacts – Unlimited
Mailchimp10,000 emails
Contacts – 2,000
$11
Contacts – 500
Hubspot2,000 emails
Contacts – 1,000,000
$50
Contacts – 1,000
MailerLite12,000 emails
Contacts – 1,000
$10
Contacts – 1,000
ConvertKitUnlimited
Contacts – Up to 300
$15
Contacts – 300
Klaviyo500 emails
Contacts – 250
$20
Contacts – 500
ActiveCampaign14-day trial$15
Contacts – 500
GetResponseUnlimited
Contacts – 500
$15
Contacts – 500

What are Email Marketing Services?

One of the most powerful marketing tools that companies have access to is the best email marketing services. It can help build relationships, create engagement and deliver a higher Return on Investment than any other type of marketing there is.

However, to make the best out of what emails can offer, there needs to be an email strategy. And the very first step in that strategy is to find the right email marketing service. The Best Email Marketing Services make email marketing a stroll in the park.

The best email marketing services that are currently out there in the market offer a plethora of features starting from newsletter design tools, and automation capabilities to various ways to personalize the content. Basically, they are a one-stop solution for all your email-related issues.

However, there are multiple options right now to choose from, and even though that might be a good thing, considering the number of options you’re getting, it also makes it confusing to choose and stick with one. Therefore we have come up with a comprehensive list of the Best Email Marketing Services and some of the unique features they offer, for you to choose from.

The Best Email Marketing Services

The best email marketing services are:

  1. SendinBlue
  2. MailChimp
  3. Hubspot
  4. MailerLite
  5. ConvertKit
  6. Klaviyo
  7. ActiveCampaign
  8. GetResponse
  9. Campaign Monitor
  10. Constant Contact

Have a look at the best email marketing services in 2022

Disclaimer: The list doesn’t imply their ranking or anything; it’s a simple order.

1

Sendinblue

Sendinblue is a complete toolkit specializing in Marketing and Sales for any company. Your email marketing strategy can be built from the start to finish using Sendinblue. It is easily one of the Best Email marketing services in the market right now

Sendinblue comes with various features like segmentation, personalized content, A/B testing, and send time optimization. You can also easily create great emails with the help of a drag and drop email editor which gives you access to a plethora of responsive templates.

Sendinblue also has a tracker which can trigger emails based on how people interact and engage with your website. Ecommerce platforms can also be integrated with the help of this email marketing service.

This service helps you manage transactional emails which can include account confirmations or order updates, along with the marketing campaign. Along with all of these, the SMTP relay available means that you can also use Sendinblue as a bulk email marketing service. Sendinblue helps you measure your core email KPIs. This includes open rates and clicks rates. However, apart from the basics, Sendinblue also features a lot of advanced tools which create a detailed heat map of where people clicked on an email, when they engaged and what is their demography.

Pricing: The Free plan enables you to send up to 300 emails a day. Paid plans start at $25 for 20,000 emails a month.

2

Mailchimp

Mailchimp is easily one of the most well-known and best email marketing services in the world. It is used by a lot of people worldwide and quite rightly so as it has all the necessary features required to run a smooth email marketing campaign

Mailchimp features an easy-to-use and smooth interface, making it easy for newbies to use complicated tools and features. It features a drag and drops email builder and various templates that will help you create beautiful campaigns in seconds.

Mailchimp also offers advanced tools like A/B testing, prebuilt and custom list segmentation, personalization of email content, etc.

There are preset workflows that include re-engagement emails that will help you with email automation. Mailchimp also lets you take the marketing strategy outside emails as it offers social media scheduling and ads.

Pricing: Free plan lets you have 2,00 subscribers and 10,000 emails. Paid plans start at $11 for 500 contacts.

3

Hubspot

Hubspot is one of the best Email Marketing Services that is spread out into Marketing Hub and Sales Hub (CRM).

The marketing hub deals with tools that can help you grow traffic and leads. This includes Emails, Landing pages, social media ads, live chat, video, SEO, etc.

The Sales Hub on the other hand deals with email tracking and scheduling, CRM, predictive lead scoring, sales automation, email sequences, etc.

Hubspot also features a Service Hub which offers a ticketing and support options.

Pricing: Free plan lets you store up to 1,000,000 contacts and send up to 2,000 emails per month. Paid plans start from $50 per month for 1,000 contacts.

4

MailerLite

MailerLite is the best email marketing service if you are a beginner. It has a very simple drag and drops editor which can help you create various kinds of email campaigns and grow your email list with signup forms and dedicated landing pages. MailerLite even has a whole website builder which can help you create a whole website.

MailerLite has a sister software, MailerSend which can help you send Transactional emails.

MailerLite also comes with additional features like A/B testing and it can also do smart delivery by time zone which lets you optimize your campaign. It also provides you with reports and analytics so that you can track the performance of your email campaign

Email Automation services are also covered by this software, and so are contact management and segmentation.

Pricing: Free Plan lets you send 12,000 emails per month. Paid plans start at $10 for 1,000 contacts.

5

ConvertKit

ConvertKit is one of the Best Email Marketing Services available right now targeting online creatives like bloggers and YouTubers. It comes with loads of features allowing you to segment your list and personalize your campaigns using tags as well as A/B testing for subject lines.

ConvertKit helps you grow your audience by creating customizable landing page templates and signup forms designed to increase conversions. The automation software provided by ConvertKit provides a visual way to set up email drip campaigns, based on and influenced by Subscriber behavior. One of the more unique features is the workflow editor which helps you visualize what your sequences look like in action and makes it easy to alter the route that your users take.

Pricing: Free plan lets you have up to 300 subscribers. Paid plans start at $15 per month for 300 contacts.

6

Klaviyo

Klaviyo is the best email marketing service for online shops. It has many advanced functionalities which can help marketers looking to increase revenue. It features an easy-to-use editor and it already has responsive email templates available. These templates can be customized and personalized according to your wish.

Klaviyo also offers features of automation and segmentation by tracking website interactions and events. It also provides advanced reports which include metric dashboards and customized benchmarks for your business

Pricing: Free plan lets you send 500 emails per month for 250 contacts. Paid plans start at $20 per month for 500 contacts.

7

ActiveCampaign

ActiveCampaign is a collection of a lot of services among which email marketing is a big part. It is software that uses your contact data to personalize your emails. It features an in-built spam tester that checks if emails have a chance to go to spam.

If you are looking for more targeted and customized messages, you can segment your audience using various insights like the contact’s email activity. There is a huge collection of automation workflows that can help you get started.

There are even more automation features that come with the Premium plans. For example, scoring contacts based on their engagement, split testing different workflows, and getting a visual overview of all the automation and how they link together.

Pricing: 14-day free trial lets you test the software with a limited number of emails. Paid plans start at $15 per month for up to 500 subscribers.

8

GetResponse

GetResponse is one of the best email marketing services for small businesses. It offers a plethora of marketing tools, which also brings with it a very capable email marketing service.

This software comes with a library of email templates that are designed professionally and a drag and drop editor.

GetResponse helps you collect data on customer interests which can then be used to segment and personalize all the email campaigns.

GetResponse also comes with other automation features like time-based drip campaigns. You can then watch your email sequence on a calendar which can provide information about exactly when your subscribers will receive your mails

You can send transactional emails with the help of this software apart from your marketing campaigns, while you can also use various eCommerce plugins to promote products in emails and landing pages.

One of the unique features of this software is that it helps you set up your own webinars and it has a conversion tunnel feature. This feature helps you unify everything.

Pricing: Free plan lets you send unlimited emails to 500 contacts. Paid plans start at $15 per month for 500 subscribers.

  • Special Mentions of Best email marketing services: Constant Contact, Campaign Monitor, AWeber

Conclusion

If you are looking for the best email marketing services you should know the reason why email is still one of the best marketing options that you have. There are many.

  1. It’s personal: It lets you contact your subscribers directly.
  2. It’s affordable: It lets you reach a very large audience at a very low cost
  3. It’s accessible: There are 4 billion email users worldwide.

Therefore, making the most of this marketing channel can play a major role in the success of your company or business. And to help you in this process, there are various email marketing services available. Using a dedicated software for this can help you in various ways

  1. You can achieve higher deliverability rates
  2. You can get reports and analytics of your campaign.
  3. You can design attractive emails.
  4. You can send more emails than ISPs.

Therefore, you should opt-in for one of the best email marketing services mentioned above. Each service has its own pros and cons, so it’s worth doing some research to figure out which works the best for you.

Frequently Asked Questions

Which are the best email marketing Services?

There are many services to choose from which each having its advantages. However, as a whole, we suggest SendinBlue as it’s one of the most complete and easy-to-use best email marketing services that you can get.

What are the 4 types of email marketing?

The four types of email marketing are Email Newsletters, Acquisition Emails, Retention Emails, and Promotional Emails.

We will be happy to hear your thoughts

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