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6 Best Semrush Alternatives: Free & Premium [2024]

Are you a website owner seeking to improve your website visibility and engagement? Are you worried about your website’s low ranking on Google and other search engines, and struggling to attract traffic? To get your website to rank high on search engines, you must focus on Search Engine Optimization (SEO) strategies, and there are several SEO tools and software in the market to the rescue. Semrush is one of the leading SEO toolkit software with a plethora of powerful functions and features. In this blog, we will take you through the valuable features, pros and cons, and comparisons of Semrush alternatives so that you can make the perfect choice for your website and witness your online presence soar.

Semrush and Its Features

6 Best Semrush Alternatives: Free & Premium [2024]

Semrush is one of the most popular SEO toolkits that provide full-suite optimization features for websites, and it is preferred by SEO professionals worldwide. With advanced features like keyword research, content marketing, rank tracking, analyzing your own as well as competitor’s websites, link-building, PPC keyword research, and a lot more, it caters to professionals and businesses from diverse industries.

Since it first started in 2008 with a small team of SEO and IT specialists, Semrush has grown successfully, and it continues to cater to thousands of clients with its world-class services. Let us take you through some of the key features of Semrush:

Pricing

PlansMonthly PlanAnnual Plan
Pro$129.95/mo$108.33/mo
Guru$249.95/mo$208.33/mo
Business$499.95/mo$416.33/mo

While Semrush is an excellent tool for SEO, it may not be the best fit for your website. It is also quite expensive for smaller businesses looking for simpler solutions. This is why you can explore some Semrush alternatives as well. In our blog, we have listed some of the best and leading Semrush alternatives in the market, along with their awesome features, pros and cons, and how they compare to Semrush. So take your time and keep reading before you make a final pick!

Best Semrush Alternatives 2024

1

SEO PowerSuite

semrush alternatives

Are you looking for an all-in-one SEO and marketing tool that is one of the best Semrush alternatives? Then you should surely try out SEO PowerSuite. With advanced tools and features like a rank tracker, on-site website optimizer, backlink analyzer, link-building tools, and many more tools to ensure that your website ranks high on Google and other search engines so that you can run successful SEO campaigns.

SEO PowerSuite was first developed as a link-building and outreach tool called LinkAssistant way back in 2004. With several developments over the years, it has now emerged as one of the most popular SEO toolkit platforms that is preferred by SEO specialists, company owners, web developers, digital marketing specialists, and other professionals.

Key Features

SEO PowerSuite Vs. Semrush

Pros and Cons

Positive
  • Provides lots of features at competitive prices.
  • Offers several tools for keyword research, backlink research, auditing, SEO optimization, analytics, PPC reports, and much more.
  • Easy to set up for beginners.
  • Provides free trial at zero cost for 14 days.
Negatives
  • SEO PowerSuite can get a little slow on older devices.
  • Beginners may need some time to get used to so many functionalities and features.

Pricing

Plans1-year Plan2-year Plan3-year Plan
Free$0$0$0
Professional$299/yr$239/yr$199/yr
Enterprise$499/yr$399/yr$333/yr
2

Ahrefs

6 Best Semrush Alternatives: Free & Premium [2024]

Imagine finding a comprehensive SEO toolkit with powerful and robust features that help you enhance your SEO optimization, improve online visibility, and drive more traffic to your website. All of this can be real and right at your fingertips with Ahrefs. Ahrefs comes with some compelling features like keyword tracking, content analysis, reports and analysis of your competitor’s website, website audit and optimization, and much more.

What started in 2011 as a backlink analyzer and competitor research tool called Site Explorer, Ahrefs has grown into one of the most demanded SEO suites for professionals all over the globe. This is why it’s one of the leading Semrush alternatives.

Key Features

Ahrefs Vs. Semrush

Pros and Cons

Positive
  • Offers ample support to beginners with YouTube tutorials and how-to guides to understand how Ahrefs works.
  • You can get diverse features for SEO optimization, keyword research, website auditing, keyword ranking, suggestions, domain analysis, competitor’s site research, and more.
  • You can get ranking and analysis data for 9 search engines and not just Google.
  • Ahref’s free Webmaster tools can help you audit and explore websites.
Negatives
  • Does not offer a free trial.
  • Does not provide phone support.
  • Limited reporting and analysis for low-tier subscriptions.

Pricing

PlansMonthly PlansAnnual Plans
Lite $129/mo$108/mo
Standard$249/mo4208/mo
Advanced$449/mo$374/mo
EnterpriseCustomCustom
3

Ubersuggest

6 Best Semrush Alternatives: Free & Premium [2024]

Are you looking for a robust keyword research tool that would double up as an SEO platform? Then you must try out Ubersuggest. Acquired by entrepreneur Neil Patel in 2017, Ubersuggest helps you develop unique content ideas and high-volume keyword suggestions so that your content can rank high on Google and other search engines.

Ubersuggest is not your regular SEO and marketing platform. While other platforms surely provide more tools for SEO optimization, Ubersuggest helps you develop content with high-volume keywords so that they get more visibility and engagement. That is why it is one of the most popular Semrush alternatives.

Key Features

Ubersuggest Vs. Semrush

Pros and Cons

Positive
  • Easy to use for both beginners and seasoned professionals.
  • It is a versatile SEO keyword research tool that provides several features and functions for SEO optimization, link building, competitor analysis, website audit, and more.
  • Provides 7-day free trial and 30-day money-back guarantee.
  • No set-up fee.
Negatives
  • As it is primarily a keyword research tool, SEO tools and features are missing.
  • The dashboard may become slow for high-volume website analysis.

Pricing

PlansMonthly PlanLifetime Plan
Individual$12/mo$120
Business$20/mo$200
Enterprise$40/mo$400
4

Moz

6 Best Semrush Alternatives: Free & Premium [2024]

Moz is another one of the popular Semrush alternatives that provides its users with a comprehensive full-suite SEO solution. Do you know why it is preferred by so many SEO professionals worldwide? It is because Moz is reported to provide the largest link data set, which includes more than 40 trillion data sets on its systems and above 700 million domains.

Besides powerful backlinking features, Moz provides you with a full-suite SEO toolkit to improve your visibility on various search engines and help your website rank higher. No wonder it is one of the most trending Semrush alternatives!

Key Features

Moz vs. Semrush

Pros and Cons

Positive
  • Robust features and full-suite SEO tools for website optimization and ranking on search engines.
  • It is good for beginners to learn the basics of SEO.
  • Provides a 30-day free trial plan.
  • You can use a few free tools by setting up your profile on Moz.
Negatives
  • Using some tools like Moz Local requires an extra fee.
  • Beginners may need some time to get used to the more advanced tools.

Pricing

PlansMonthly PlanAnnual Plan
Standard$99/mo$79/mo
Medium$179/mo$143/mo
Large $299/mo$239/mo
Premium$599/mo$479/mo
5

Serpstat

6 Best Semrush Alternatives: Free & Premium [2024]

Do you want to try out a ‘growth hacking tool’ that will help you reach the traffic and numbers to help you scale? Then, let us suggest Serpstat. It is like a comprehensive toolkit with extensive features to help you reach your goals and best among Semrush alternatives. With robust tools for keyword research, rank tracking, PPC research, domain analysis, valuable analytics and metrics, and a lot more, this is a Semrush alternative software that you can trust to help you scale and grow.

Key Features

Serpstat vs. Semrush

Pros and Cons

Positive
  • One of the best Semrush alternatives for your SEO optimization needs.
  • Get access to robust tools and services to enhance your website rank and SEO strategy.
  • Give you a 7-day free trial of advanced SEO tools.
  • Provides ample resources and how-to guides for beginners.
Negatives
  • May have a steep learning curve for beginners.
  • It may get slower and lag while analyzing larger and more complicated websites.

Pricing

PlansMonthly PlanAnnual Plan
Individual$59/mo$50/mo
Team $119/mo$100/mo
Agency$479/mo$410/mo
6

SE Ranking

6 Best Semrush Alternatives: Free & Premium [2024]

Are you an experienced SEO professional looking for a comprehensive SEO toolkit? Then you must try out SE Ranking. Comprised of advanced features and robust tools, it is one of the best Semrush alternatives to look out for. You can get a lot of support from this software, starting from excellent keyword research and SEO auditing features to backlink analysis and lead generation.

As its name suggests, SE Ranking provides some of the best website ranking and analysis features if that is what you are looking for. Besides the PPC features, you can expect many tools similar to Semrush at almost half of its price.

Key Features

SE Ranking vs. Semrush

Pros and Cons

Positive
  • Provides a professional toolkit with robust features for SEO optimization.
  • Provides a 14-day free trial.
  • Best suited for seasoned SEO professionals.
Negatives
  • Not suitable for beginners with limited SEO knowledge.
  • Limited features for lower tier plans.

Pricing

PlansMonthly PlanAnnual Plan
Essential$55/mo$44/mo
Pro$109/mo$87.20/mo
Business$239/mo$191.20/mo

Final Thoughts

SEO can solve many issues like visibility challenges, boost search rankings, and dwindling website traffic. That is why you should try some of our curated list of Semrush alternatives we have listed in this blog that will help fix all these problems. If you want to scale and grow in your domain using the best SEO strategies, then this blog can be your first step to researching the best SEO solution platforms out there.

Let’s elevate your online presence together!

Srijita Dutta
Srijita Dutta

Srijita Datta is a content writer with over 4+ years of experience in various niches. Her active interest in exploring new and emerging SaaS software and the evolving world of AI motivates her to write crisp, engaging, and informative articles to share her knowledge. She is working with How to Buy SaaS as a content writer and curating fresh and unique content every week with an added expertise in SaaS content.

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