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6 Best Semrush Alternatives: Free & Premium [2024]

Are you a website owner seeking to improve your website visibility and engagement? Are you worried about your website’s low ranking on Google and other search engines, and struggling to attract traffic? To get your website to rank high on search engines, you must focus on Search Engine Optimization (SEO) strategies, and there are several SEO tools and software in the market to the rescue. Semrush is one of the leading SEO toolkit software with a plethora of powerful functions and features. In this blog, we will take you through the valuable features, pros and cons, and comparisons of Semrush alternatives so that you can make the perfect choice for your website and witness your online presence soar.

Semrush and Its Features

6 Best Semrush Alternatives: Free & Premium [2024]

Semrush is one of the most popular SEO toolkits that provide full-suite optimization features for websites, and it is preferred by SEO professionals worldwide. With advanced features like keyword research, content marketing, rank tracking, analyzing your own as well as competitor’s websites, link-building, PPC keyword research, and a lot more, it caters to professionals and businesses from diverse industries.

Since it first started in 2008 with a small team of SEO and IT specialists, Semrush has grown successfully, and it continues to cater to thousands of clients with its world-class services. Let us take you through some of the key features of Semrush:

  • Keyword Research: Semrush offers 6 different tools to ensure effective keyword research and provide important suggestions and metrics like search volume, keyword difficulty, CPC, SERP features, competition, and much more. Some of these tools help generate keyword combinations, identify keyword gaps, manage keywords, and provide crucial organic traffic insights.
  • On-page SEO: With Semrush, troubleshooting your website SEO errors is no problem at all. You can quickly detect and fix errors in no time. The on-page SEO checker tool offers lots of suggestions to enhance your website SEO and content to reach more people and rank higher on search engines.
  • Rank Tracking: With advanced rank-tracking features, you can get valuable metrics for keywords, competitors, and other domains, track your content performance, and develop better optimization strategies.
  • Link Building: This tool helps you with link-building with reputable sources and running fully automated campaigns from your website. You can also perform backlink analysis, thorough audits, and identify backlink gaps when necessary.
  • Advertising and PPC: Semrush provides robust tools for PPC analysis and competitive research. You can access valuable metrics about other websites like their CPC and average spend on Google Adwords.


PlansMonthly PlanAnnual Plan

While Semrush is an excellent tool for SEO, it may not be the best fit for your website. It is also quite expensive for smaller businesses looking for simpler solutions. This is why you can explore some Semrush alternatives as well. In our blog, we have listed some of the best and leading Semrush alternatives in the market, along with their awesome features, pros and cons, and how they compare to Semrush. So take your time and keep reading before you make a final pick!

Best Semrush Alternatives 2024


SEO PowerSuite

semrush alternatives

Are you looking for an all-in-one SEO and marketing tool that is one of the best Semrush alternatives? Then you should surely try out SEO PowerSuite. With advanced tools and features like a rank tracker, on-site website optimizer, backlink analyzer, link-building tools, and many more tools to ensure that your website ranks high on Google and other search engines so that you can run successful SEO campaigns.

SEO PowerSuite was first developed as a link-building and outreach tool called LinkAssistant way back in 2004. With several developments over the years, it has now emerged as one of the most popular SEO toolkit platforms that is preferred by SEO specialists, company owners, web developers, digital marketing specialists, and other professionals.

Key Features

  • Easy to set up and fully automated software.
  • Keyword research and analysis tools with 7 research methods and 24 keyword finders.
  • Website ranking checker and tracking tools.
  • Get organic traffic updates and statistics like page visits, bounce rate, content reach, and more.
  • You can also get PPC analytics and information like CPC through Google Adwords, expected ad clicks, and an estimate of monthly CPC costs.
  • The Website Auditor tool helps to detect and fix SEO issues, technical errors, broken links, etc.
  • SEO Spyglass helps to check backlinks quality, analyze the quality of inbound links, perform close analysis and comparison with competitors, and research for fresh links.
  • SEO content optimizer tool helps to maintain topnotch content quality on your website so that your content can rank on Google.

SEO PowerSuite Vs. Semrush

  • Semrush provides more comprehensive and accurate keyword research data than SEO PowerSuite.
  • SEO Powersuite boasts of a more advanced website auditor than Semrush.
  • SEO PowerSuite offers better link-building and research features than Semrush.

Pros and Cons

  • Provides lots of features at competitive prices.
  • Offers several tools for keyword research, backlink research, auditing, SEO optimization, analytics, PPC reports, and much more.
  • Easy to set up for beginners.
  • Provides free trial at zero cost for 14 days.
  • SEO PowerSuite can get a little slow on older devices.
  • Beginners may need some time to get used to so many functionalities and features.


Plans1-year Plan2-year Plan3-year Plan


6 Best Semrush Alternatives: Free & Premium [2024]

Imagine finding a comprehensive SEO toolkit with powerful and robust features that help you enhance your SEO optimization, improve online visibility, and drive more traffic to your website. All of this can be real and right at your fingertips with Ahrefs. Ahrefs comes with some compelling features like keyword tracking, content analysis, reports and analysis of your competitor’s website, website audit and optimization, and much more.

What started in 2011 as a backlink analyzer and competitor research tool called Site Explorer, Ahrefs has grown into one of the most demanded SEO suites for professionals all over the globe. This is why it’s one of the leading Semrush alternatives.

Key Features

  • Beginners can find lots of YouTube tutorials and how-to guides to get acquainted with the software.
  • Provides a professional dashboard to track and view the performance of different projects you are working on.
  • The Site Explorer tool helps you research your competitor’s website performance like keyword ranking, traffic, backlinks, and more.
  • You can perform thorough keyword research, check their ranking, and get trending keyword suggestions through the Keyword Explorer tool.
  • With the Site Audit tool, you can thoroughly scan your website and detect and resolve any technical SEO errors.
  • You can check for specific keyword rankings and monitor their performance through the Rank Tracker tool.
  • The Content Tracker tool is excellent for helping you develop an effective SEO content strategy by exploring content ideas and link-building opportunities.

Ahrefs Vs. Semrush

  • Semrush provides more in-depth data and metrics for keyword research than Ahrefs.
  • Ahrefs is a better backlinking tool with easier UI than Semrush.
  • Ahrefs provides better-rank-tracking metrics, which is why it is one of the most popular Semrush alternatives.
  • Ahrefs has a smoother learning curve for beginners and is more user-friendly than Semrush.

Pros and Cons

  • Offers ample support to beginners with YouTube tutorials and how-to guides to understand how Ahrefs works.
  • You can get diverse features for SEO optimization, keyword research, website auditing, keyword ranking, suggestions, domain analysis, competitor’s site research, and more.
  • You can get ranking and analysis data for 9 search engines and not just Google.
  • Ahref’s free Webmaster tools can help you audit and explore websites.
  • Does not offer a free trial.
  • Does not provide phone support.
  • Limited reporting and analysis for low-tier subscriptions.


PlansMonthly PlansAnnual Plans
Lite $129/mo$108/mo


6 Best Semrush Alternatives: Free & Premium [2024]

Are you looking for a robust keyword research tool that would double up as an SEO platform? Then you must try out Ubersuggest. Acquired by entrepreneur Neil Patel in 2017, Ubersuggest helps you develop unique content ideas and high-volume keyword suggestions so that your content can rank high on Google and other search engines.

Ubersuggest is not your regular SEO and marketing platform. While other platforms surely provide more tools for SEO optimization, Ubersuggest helps you develop content with high-volume keywords so that they get more visibility and engagement. That is why it is one of the most popular Semrush alternatives.

Key Features

  • The SEO analyzer helps you discover top-ranking websites on search engines and track their keyword performance.
  • The Keyword Ideas feature, when prompted, suggests you longtail keywords along with other details like monthly search volume, average CPC, PPC, and SEO competition.
  • They offer important data like SEO difficulty and SERP analysis to determine how well your keyword might rank.
  • You can get a domain overview of your competitor’s websites and monitor valuable data like organic keyword volume, paid keywords, traffic generated, and paid ad costs.
  • They provide dashboard development services to get marketing performance visuals with the desired metrics.
  • You can check backlink data and build better backlinks with leading websites.

Ubersuggest Vs. Semrush

  • Ubersuggest is cheaper and easier to use for beginners and one of the most popular Semrush alternatives.
  • Semrush provides a full-fledged SEO and marketing suite, while Ubersuggest needs more technical tools.
  • Ubersuggest provides a free trial that is a lot less limiting than Semrush.

Pros and Cons

  • Easy to use for both beginners and seasoned professionals.
  • It is a versatile SEO keyword research tool that provides several features and functions for SEO optimization, link building, competitor analysis, website audit, and more.
  • Provides 7-day free trial and 30-day money-back guarantee.
  • No set-up fee.
  • As it is primarily a keyword research tool, SEO tools and features are missing.
  • The dashboard may become slow for high-volume website analysis.


PlansMonthly PlanLifetime Plan


6 Best Semrush Alternatives: Free & Premium [2024]

Moz is another one of the popular Semrush alternatives that provides its users with a comprehensive full-suite SEO solution. Do you know why it is preferred by so many SEO professionals worldwide? It is because Moz is reported to provide the largest link data set, which includes more than 40 trillion data sets on its systems and above 700 million domains.

Besides powerful backlinking features, Moz provides you with a full-suite SEO toolkit to improve your visibility on various search engines and help your website rank higher. No wonder it is one of the most trending Semrush alternatives!

Key Features

  • You can avail of the Moz Link Explorer feature that helps you research links, find the top pages for link-building, track backlinks, and check anchor texts to build high-quality links.
  • Their Keyword Explorer feature helps you search their large database to find highly profitable keyword suggestions and related keywords to boost your website content.
  • You can perform SEO audits on your website that will help you detect and fix any technical or SEO errors. This will, in turn, ensure that your website ranks higher on search engines.
  • You can monitor and track the website rankings and metrics of competitors so that you can effectively optimize your website and gain better results.
  • Determine your online presence on local search engines and directories and improve it with the Moz Local tool.
  • MozCast tool helps you with daily analytics and reports of your website performance.
  • You can easily analyze other domains and sites and get valuable metrics on their performance, ranking keywords, top pages, and more.

Moz vs. Semrush

  • Moz provides better domain and website SEO metrics than Semrush.
  • Semrush provides better and more accurate website audit recommendations than Moz.
  • Semrush is preferred for its advanced keyword research and backlink tracking tools more than Moz.
  • Moz provides better SEO insights and local listing optimization than Semrush.

Pros and Cons

  • Robust features and full-suite SEO tools for website optimization and ranking on search engines.
  • It is good for beginners to learn the basics of SEO.
  • Provides a 30-day free trial plan.
  • You can use a few free tools by setting up your profile on Moz.
  • Using some tools like Moz Local requires an extra fee.
  • Beginners may need some time to get used to the more advanced tools.


PlansMonthly PlanAnnual Plan
Large $299/mo$239/mo


6 Best Semrush Alternatives: Free & Premium [2024]

Do you want to try out a ‘growth hacking tool’ that will help you reach the traffic and numbers to help you scale? Then, let us suggest Serpstat. It is like a comprehensive toolkit with extensive features to help you reach your goals and best among Semrush alternatives. With robust tools for keyword research, rank tracking, PPC research, domain analysis, valuable analytics and metrics, and a lot more, this is a Semrush alternative software that you can trust to help you scale and grow.

Key Features

  • You can avail of the powerful keyword research tool to search and generate thousands of keywords and their important metrics like search volume, CPC, PPC Competition, keyword difficulty, and more.
  • Perform keyword research in two categories, SEO keyword research, and PPC keyword research, for more focused results.
  • You can get quick domain analysis for your website and monitor important metrics like search traffic, visibility, organic and paid keywords, current ranking on search engines, etc.
  • Want to monitor the SEO metrics of your competitor’s website? You can do it all with the competitor’s analysis tool to monitor their SEO and PPC strategy.
  • Perform thorough site audits and detect and fix technical issues within minutes.
  • AI content generation tools will help you develop high-quality, SEO-optimized content to boost your website traffic and engagement.
  • Get easy backlink analysis, referrals to top sites, and effective anchor texts for enhanced link-building.

Serpstat vs. Semrush

  • Serpstat keyword analysis tool has a better database (8900 keywords) than Semrush (6000 keywords)
  • Semrush provides better backlink analysis and in-depth data compared to Serpstat.
  • Coming to website audits, Semrush provides better audit recommendations than Serpstat.
  • Serpstat pricing and subscription model are cheaper and more affordable than Semrush.

Pros and Cons

  • One of the best Semrush alternatives for your SEO optimization needs.
  • Get access to robust tools and services to enhance your website rank and SEO strategy.
  • Give you a 7-day free trial of advanced SEO tools.
  • Provides ample resources and how-to guides for beginners.
  • May have a steep learning curve for beginners.
  • It may get slower and lag while analyzing larger and more complicated websites.


PlansMonthly PlanAnnual Plan
Team $119/mo$100/mo

SE Ranking

6 Best Semrush Alternatives: Free & Premium [2024]

Are you an experienced SEO professional looking for a comprehensive SEO toolkit? Then you must try out SE Ranking. Comprised of advanced features and robust tools, it is one of the best Semrush alternatives to look out for. You can get a lot of support from this software, starting from excellent keyword research and SEO auditing features to backlink analysis and lead generation.

As its name suggests, SE Ranking provides some of the best website ranking and analysis features if that is what you are looking for. Besides the PPC features, you can expect many tools similar to Semrush at almost half of its price.

Key Features

  • It has a powerful keyword research tool that helps you with suggestions and metrics like keyword volume, difficulty, and rankings in different search engines.
  • You can troubleshoot SEO errors on your website with the SEO audit feature and boost your SEO score and ranking on Google.
  • Stay updated with your competitor’s website performance, know their SEO strategies, and curate your strategies accordingly.
  • You can get a comprehensive analysis of your on-site SEO and rankings for location, keywords, device types, and more.
  • Robust backlink checker tool allows you to analyze and check backlinks of other websites along with valuable metrics like anchor texts, link quality, sources, and more.
  • The Lead Generator tool provides SEO client leads that help enhance campaigns.
  • Build comprehensive performance reports with templates, widgets, and metrics for your company or clients.

SE Ranking vs. Semrush

  • SE Ranking is cheaper and more affordable than Semrush.
  • SE Ranking has a limited set of features, but it is easier to use and more beginner-friendly than Semrush.
  • SE Ranking lacks some SEO features like PPC research, etc that Semrush provides.

Pros and Cons

  • Provides a professional toolkit with robust features for SEO optimization.
  • Provides a 14-day free trial.
  • Best suited for seasoned SEO professionals.
  • Not suitable for beginners with limited SEO knowledge.
  • Limited features for lower tier plans.


PlansMonthly PlanAnnual Plan

Final Thoughts

SEO can solve many issues like visibility challenges, boost search rankings, and dwindling website traffic. That is why you should try some of our curated list of Semrush alternatives we have listed in this blog that will help fix all these problems. If you want to scale and grow in your domain using the best SEO strategies, then this blog can be your first step to researching the best SEO solution platforms out there.

Let’s elevate your online presence together!

Srijita Dutta
Srijita Dutta

Srijita Datta is a content writer with over 4+ years of experience in various niches. Her active interest in exploring new and emerging SaaS software and the evolving world of AI motivates her to write crisp, engaging, and informative articles to share her knowledge. She is working with How to Buy SaaS as a content writer and curating fresh and unique content every week with an added expertise in SaaS content.

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