SMS Marketing Software

Best SMS Marketing Software

What is SMS Marketing Software?

SMS marketing software, also known as business text messaging software, empowers companies to plan and execute marketing campaigns that target portable devices via SMS (Short Message Service). This type of software helps companies increase brand integrity and engagement by delivering timely, personalized messages to clients’ mobile devices.

Most SMS marketing products combine with other business applications through an API, but some are involved in marketing industrialization software or email marketing software. Businesses looking to harness additional capabilities for targeting mobile devices may use push notification software or mobile marketing software.

To qualify for inclusion in the SMS Marketing category, a product must:

• Reach mobile users by SMS messaging
• Provide an opt-in opportunity for new subscribers
• Track interaction data related to each SMS campaign
• Provide analytics or insights into SMS marketing efforts

Top 10 SMS Marketing Software 2021 –

• Birdeye – Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye daily to be found online and chosen through listings, reviews, and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with surveys ticketing and insights tools.

Rating – 4.8/5

• Podium – Podium is redefining the way customers interact with local businesses. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and the team at every customer touchpoint. With Podium, you can message your leads and customers, get reviews and feedback, collect payment and communicate easily with your team, all in one easy-to-use inbox. It powers the conversations that matter most to your business, putting your miles ahead of the competition.

Rating – 4.6/5

• EZ Texting – EZ Texting is the #1 SMS marketing software for businesses. Founded in 2004, EZ Texting has served over 160K customers, setting the standard for business texting. Our cloud-based messaging solutions allow businesses of all sizes in the U.S. and Canada to reach and engage their mobile audiences.

Rating – 4.5/5

• ActiveCampaign – ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automation that combines email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

Rating – 4.6/5

• Sendinblue – Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. The Sendinblue Tracker script lets you track web behavior from your connections and use this information and email engagement and data from your contacts to create complex automation workflows that can save you time and help you scale and grow your business with no work at all. Sendinblue pricing is based on the number of email messages sent rather than the number of contacts you keep in your account.

Rating – 4.6/5

• Attentive – Attentive is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Rating – 4.8/5

• Postscript – Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing. Using Postscript, your team will be able to produce a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand-new marketing channel that drives big-time ROI for your store.

Rating – 4.9/5

• Textedly – Textedly makes SMS Marketing easy! Instantly send 10 or 100,000 mass SMS text messages to any mobile phone number. Quickly build an opt-in subscriber list. Now upload your list of mobile phone number subscribers. Schedule text messages to go out any time you want. Track text message delivery. Set up SMS messaging Drip Campaigns! Textedly makes communicating with your contacts easy and efficient.

Rating – 4.8/5

• Zipwhip – Zipwhip provides Texting for Business to help companies of all sizes engage with their customers faster and more effectively. With Zipwhip, a business can text (SMS) enables their existing landline, VoIP, or toll-free number and text customers using convenient desktop, web, and mobile apps. Additionally, Zipwhip’s texting solution integrates with many top software applications, making it easy to add texting to existing workflows.

Rating – 4.6/5

• SlickText – SlickText provides businesses and organizations in the United States and Canada with a feature-rich and cost-effective solution for SMS marketing and mass text messaging. Their cutting-edge platform and unique, hands-on approach to customer success give their users the knowledge and tools to execute successful mobile marketing and communications strategies. SlickText is known for an intuitive, easy-to-navigate platform coupled with responsive customer service. Their knowledge of compliance and best practices helps them actively create wins for their users.

Rating – 4.9/5

Learn More About SMS Marketing Software

1. What is SMS Marketing Software?

SMS marketing software offers businesses the ability to communicate with their customers through text messages. Short message service (SMS) is a desirable form of communication because it is a built-in component of most mobile phones, so customers are not required to download or use specific software to receive messages.

Text message marketing software typically connects with a business’s existing technology stack through partner integrations or a developer API. Since SMS marketing is a popular companion to email marketing, mobile messaging is an integrated feature of some marketing automation software. When purchasing an SMS marketing product, businesses should determine whether they need a standalone SMS solution that plays well with their existing tech stack or a multi-channel marketing platform to replace their current software.

2. Key Benefits of SMS Marketing Software

• Deliver and analyze SMS campaigns
• Send mass text message promotions to customers, immediately
• Communicate with customers and prospects via two-way messaging
• Build customer loyalty and engagement with coupons and personalization
• Improve marketing open rates and conversion rates
• Comply with privacy regulations through opt-in subscriptions

3. Who Uses SMS Marketing Software?

SMS marketing software is designed to support all three of these activities, but others may have unique features tailored specifically to customer service, sales, or marketing. When comparing SMS communication products, businesses should establish each team’s goals, initiatives, and needs for the SMS channel.

• Marketing — Marketing teams use SMS marketing software for many different purposes, such as offering discounts, soliciting feedback, and nurturing leads. Text messages are a more personal form of communication than other marketing channels because customers have a very close relationship with their phones.
• Sales — SMS communication has become a powerful tool for salespeople to engage with their prospects and nurture leads. Some text marketing solutions offer contact management features, enabling sales teams to view a contact’s interaction history and track their leaders through the sales pipeline.
• Customer service — Due to the popularity of mobile messaging, SMS marketing is becoming an increasingly common solution for customer support. SMS marketing software makes it simple for customers to contact customer service departments for help. These solutions include features like skill-based routing and customer lookup to ensure tickets are handled efficiently.

4. Features of SMS Marketing Software

SMS marketing tools differ in functionality based on their intended use cases. Below are some of the most common features found in SMS marketing software:

• Bulk SMS — Bulk SMS allows marketers to send mass promotional text messages to large groups of subscribers simultaneously. These types of messages are typically not personalized but may include promotions, coupons, or flash sales. Outside of marketing, bulk SMS may also be used to deliver critical business information or emergency alerts, which may be particularly useful for emergency closures, updated business hours, or health and safety warnings.
• Two-way messaging — Two-way messaging allows for private, one-to-one conversations between a company and its customers. Salespeople and customer service teams commonly use these features.
• Transactional SMS — In addition to bulk SMS and two-way messaging, SMS platforms may allow for a third type of business texting: transactional SMS. Similar to transactional email software, transactional SMS messages are triggered when a customer performs a specific action. For example, when a customer purchases an e-commerce site, the SMS marketing software would start a transactional SMS to be delivered to the customer’s mobile phone with an order confirmation.
• Multimedia messaging service (MMS) — While SMS refers to the 160-character text messages we receive on our mobile phones, MMS refers to the images, videos, and audio files we receive. Most SMS marketing solutions also support MMS, allowing marketers to include photos or other multimedia in their campaigns. MMS messages have a higher character limit than SMS, but these messages are more expensive to send.
• Scheduling — Text scheduling features allow users to automate their SMS marketing campaigns. This permits marketers to plan their movements and ensure SMS messages are delivered to customers at a specific date and time.

5. Why to Use SMS Marketing Software?

• Immediate and direct communication — For many businesses, SMS is an important communication channel. It allows marketers, sales professionals, and customer service agents to reach customers immediately and directly with short, personal messages. Once an SMS message is sent, the targeted user’s mobile device receives it almost instantaneously. Most consumers have a strong emotional attachment to their phones and use text messaging to chat with their friends and family. As a result, SMS messages are opened soon after they are received.

• Brand awareness — SMS marketing is an inexpensive and effective way to raise brand awareness. Almost everyone has their mobile device, so marketers use mobile messaging to reach consumers who may be less responsive to email marketing or advertising. SMS marketing sends a wide range of marketing messages to remind consumers of a brand and encourage repeat purchases. Joint campaigns include promotions, coupons, polls and surveys, and text-to-win sweepstakes.

• Customer engagement — One of the most significant benefits of SMS marketing is that it facilitates private, two-way messaging between a brand and its customers. This makes it easier for a customer to contact the business with inquiries or feedback. By encouraging two-way communication, enterprises improve customer experience.