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ParallelDots ShelfWatch

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ParallelDots ShelfWatch is a leading Artificial Intelligence and image recognition solution provider for FMCG companies and retailers globally, helping them optimize their in-store execution and maximize their sales. ParallelDots ShelfWatch has a proven model to deliver higher ROI than other retail Image Recognition solutions owing to its superior technology that is fast to set up and affordable to scale. In addition, it automates the entire retail execution process and gives real-time insights to the field reps/sales reps/merchandisers, which helps them execute the perfect store guidelines.

ParallelDots ShelfWatch measures a plethora of KPIs – planogram compliance, the share of shelf, other shelves KPIs, POSM compliance, price display detection, and on-shelf availability. It also creates a scorecard for the retail store and the field rep, which helps the CPG HQ track region-wise and sales rep-wise performances. It is best suited for consulting company, a software company, a field agency, and someone with expertise in CPG or retail industries. It uses image recognition techniques to analyze retail audit data and gives an overview of your in-store execution.

ParallelDots ShelfWatch is customizable and can be integrated with existing SFA tools. ParallelDots ShelfWatch provides an easy-to-use and intuitive portal to visualize all the data and gain actionable insights. In addition, ParallelDots ShelfWatch leverages a network of partners to deliver the best solution to clients globally. It is one of the best applied Artificial Intelligence research groups in the world. We work with enterprises globally to tackle challenging business problems and create the winners of tomorrow. We also provide Artificial Intelligence consulting services to explore the “what, why, how, and who” about deploying Artificial Intelligence in businesses.

ParallelDots ShelfWatch boosts the productivity and efficiency of your sales reps and merchandisers to ensure perfect retail execution. Faster onboarding time (Quickly recognizes new product launch or planogram reset). Actionable real-time insights for reps and merchandisers to act upon while still in store. 98%+ accuracy on SKU level without requiring large sets of training data. ParallelDots ShelfWatch can be set up within weeks of deployment in modern trade and identifies KPIs such as Share of Shelf, On-Shelf Availability, Planogram Compliance, and Price Tag Compliance.

Exciting Features of ParallelDots ShelfWatch

  • On-device blur and angle detection: ShelfWatch’s mobile app takes images to assimilate analysis on product placement and visibility on the shelf. It also provides intelligent features like blur detection and angle or eye-level alignment while taking images.
  • Off-line Mode: Images can be clicked even in a no-internet zone without hindrance and can be uploaded once an internet connection is available.
  • Corporate Dashboard: ShelfWatch’s detailed Insight dashboard provides competitive analysis by count, presence, shelf area covered by SKUs and POSMs, brand presence across stores, and geographical breakdown over a map overlay.
  • Customized Reporting: Every brand has exceptional visibility compliance standards and reporting needs. Using Power BI dashboard to create personalized dashboards in partnership with brands helps ensure high relevance and usage within the company organization.
  • Supervisor Portal: It can benchmark the performance of your sales rep and help them improve their KPIs. It can also monitor store-level issues and send message alerts to sales teams.


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